El Gaffney » web2.0

Obama Baton Dot Com

Seth — Mon, 06 Oct 2008 20:55:22 +0000

Big news in the life of our idea: The Obama Baton site is live.

Clay + Kevin + the rest of the Hustlewood team have been working their butts off, Giorgio (can’t resist the Zoolander reference) and have managed to get a site up and running (can’t resist the pun) in less than ten days. We’re still revising it and will likely continue to do so over the next week (if not more) as we learn what’s working and discover opportunities to enhance the experience. What that means is making the idea and call to action more clear and compelling, the blog portion more interesting and useful, and the pieces (Twitter, Flickr, Facebook NYC & CHI, etc.) work more seamlessly and effectively together.

As I said in my last post, we’re trying to be as transparent and inclusive in building this idea (and we hope, movement) as possible. We’re using our blogs and now the blog on obamabaton.com to do so. (Please comment over there with any Obama Baton-specific thoughts you have.) And we’re learning quite a bit along the way. But we’ve still got a long way to go—a couple of marathons at least—before Barack wins on November 4th. So please visit the site, show your support, and Pass It On.

Finish that F’in Book Already

Seth — Tue, 08 Jul 2008 13:36:00 +0000

Continuing the theme from my last post about the video digestibility, I was just introduced to a service by Eric that take continuous media snacking into account…and given I haven’t made it to the final page of a book in more than two months, should be right up my alley. (I hope.)

It’s called DailyLit and true to its name, it provides literature in bite-sized quantity via email or RSS feed daily (or on the exact schedule you’d prefer, so you don’t have to receive text on weekends for example). And to answer your next question, if you have more time you can receive the next installment (and more) on-demand.

According to the founders:

We created DailyLit because we spent hours each day on email but could not find the time to read a book. Now the books come to us by email. Problem solved.

I know Matt is going to wish he thought of this given this post of his detailing the challenge laid out and solved above. As someone who hates starting something and leaving it incomplete, such as the three books I’m stalled on right now—Sharp Teeth, 1776, and A New Earth—I thinking very seriously about browsing/signing up pronto.

Actually upon further investigation, I found this incredible idea/service they are providing free of charge: Book Reading Groups via Twitter. How sweet is that! And it’s rare for me to quote something a CEO says for a press release but you really get the sense that DailyLit’s Susan Danziger is sincere:

We’re interested in exploring new ways to make books more accessible to readers, and sending book installments via Twitter is an innovative way to do just that. I also love the idea of creating a group experience by having folks from different parts of the world read books according to the same schedule.

Very cool idea and very smart execution.

The New School vs. The Old School

Seth — Mon, 23 Jun 2008 22:00:00 +0000

For those of you not up on the latest hip-hop feud, I recently read on Kanye West’s blog (and was reminded today on Chet’s) about the beef between Ice T and Soulja Boy.

Rather than embed each of the now 4 videos central to this rivalry, I’ll just link to them and describe the history as best I can to get you up to speed.
1st: Ice T disses Soulja Boy on DJ Cisco’s UrbanLegends Mix Tape it gets posted on YouTube by RealTalkNY.net
2nd: Soulja Boy comes back at Ice T through a webcam and posts it on his site iSouljaBoy.net and YouTube
3rd: Ice T responds to Soulja Boy through a video taken in his home by RealTalkNY.net which then gets posted to YouTube
4th: Soulja Boy makes this animated video as a response to Ice T

Whether you agree with T that SB single-handedly killed hip-H-O-P is not important to me. (Rhyming, as always, is!) I’m more interested in how it highlights the digital divide. That is, this conflict seems to really capture the new school vs. the old school mentality not only towards hip-hop but also towards the new digital mindset. This is more than merely the comfort with using Web 2.0 technologies such as YouTube (or as Ice T calls it, “the YouTubes” and such); it is the way that the collaborative nature of the Internet changes our way of thinking and acting.

Sure, Soulja Boy gets in a few jabs on Ice T like calling him older than the Internet (I don’t even want to know what he thinks of John McCain’s age). Sure, he calls out Ice T based on the things he finds out about T from Wikipedia. Sure, he looks straight into his webcam to make the video and does so with friends around. But more importantly, the Web helps him see the world as a place where we can all win. He doesn’t see the hip hop game as a zero sum game. In fact, we probably have a better chance if we collaborate with others. We actually have an even better chance if we involve our audience, our fans. He redefines the competitive set. He believes in the power of coopetition.

As a Gen GuY and GalYs on the edge of X and Y (see sidebar with links), I feel we are in a unique position to empathize with both sides. We have an ability to understand Ice T’s gripes and Soulja Boy’s retort quite naturally. We feel disappointed by Soulja Boy’s lack of respect and lack of command over the English language as well as by Ice T’s lack of appropriate language and lack of constructive feedback (mentorship or solution). Most of all, though, we want to bridge the digital gap through better, more constructive and instructive communication. On- and off-line.

We’re down for whatever. Holla!

Comcast is Caring/Twittering

Seth — Tue, 20 May 2008 04:32:00 +0000

We all love to hate the cable company…as well as all the phone companies according to Noah’s observations on (his creation) Brand Tags. But especially the cable company and especially because of their lousy customer service. To be fair, they’re definitely in one of those “we only notice when things go wrong” industries. But truthfully, considering most of us don’t ask very much of them—like Clotaire Rapaille’s code for America, we just want it to work—it seems they could do more to delight us. The first part of that phrase, SURPRISE, goes without saying, but is also the entire reason for this post.

So it was with great interest, enthusiasm and yes, shock that I heard a couple weekends ago Comcast was jumping into Twitter. I have Time Warner, who I, of course, despise—the guy who replaced my second cable box was more than pleasant and only a bit late yet he also acknowledged that “all these new DVR boxes are havin’ problems”—so it is no direct help to me. Yet, I figured I’d holler at @comcastcares to see how this experiment may work.

In no more than 10 minutes I had these responses:

I’m sorry but that is aweso- I mean fantastic. Hopefully it will invest more heavily in this space (perhaps IM service like Delta has now) and apply what it learns to enhance customer service across the company. Who knows how quickly they can start to change its perceptions on Brand Tags.

And yes, I also know this is not the biggest piece of Comcast news today.

Everything I Need to Know About the Internet, I Learned at ROFLcon

Seth — Tue, 29 Apr 2008 13:09:00 +0000

Attention, class. ROFLschool is in session.
Come on. You’re telling me that you wouldn’t have felt like you were transported into a scene from Good Will Hunting too? (That’s too as in as well, not too as in the sequel like Look Who’s Talking Too. And thank goodness for that because you can’t mess with a classic.) The conference was held on MIT campus classrooms and lecture halls but instead of Professor Gerald Lambeau lecturing at the front, we were graced by the presence of such “Masters of the Internet” (TM pending) as the guys in this picture below.
That panel about Making Money on the Internet included (from viewer’s left to right): Andrew of Rocketboom, Alex of Million Dollar Homepage, Kyle of One Red Paperclip, Ian from Chuck Norris Facts, Andy of JibJab, and Joe Mathelete of Marmaduke Explained. Unlike one of the audience members, I learned their names. I also learned (from Alex of MDH), “If you try enough times to be a fluke, you’ll be a fluke eventually”; Andrew of Rocketboom had an ah-ha moment about the democratization of media (like in Wayne’s World) and asks himself wwbbllivf (what would boingboing look like in video form?); Kyle of ORPC now helps the Canadian government “think outside the box”; Ian of CNF is being sued by Chuck Norris after revitalizing Chuck’s career; and a story’s novelty an lead to attention that people are willing to pay money for.

I clocked in about 60 tweets over the course of the 2 days, which I think was both respectful of the speakers and my followers. However, I understand that conference-tweeters can be annoying if you’re not there or if you don’t care about the subject. So in the future you may want to make use of twittersnooze, which allows you to temporarily block individual twits you’re following. (thanks to @chroma for the find)

As I was saying though, I thought it was worth revisiting the >140 characters posts I sent out to the to find the best of the bunch and add a bit of context to a few. (Because if I didn’t copy/paste some shit, there’s no way this post would have been completed.)

First things first, I got to the conference. Then I found a great seat in between two groups of peeps I didn’t know. See:
But instead of sitting there with eyes buried in screen awaiting the first speaker, I sat there with eyes buried in screen to conduct a little experiment…

-@roflcon virtual introduction – two guys sitting next to me in red and black and in front in hat with kindle – whatup!

And as I reported, it “took less than three minutes to make non-virtual intro with dudes next to me after they saw it in tweetscan”. Tweetscan and Twemes are both really great tools for connecting with other twittering conference-goers, not just to meet them in-person (though this is something I always find gratifying and took advantage of over lunch to catch up with Katie and Kristen from Wexley and Conner from Fallon for lunch (as reported) – advertising peeps unite!) but to increase your insight intake (let’s go planner speak!) in panels you’re attending or missing based on your “track” selection.

Yet all this twitter action, blog posting, live commenting, etc. in Wi-Fi enabled conference halls and rooms has a had another—arguably less positive—effect – the lack of visual attention paid to the speakers. Surely, there’s no way Prof. Lambeau would stand for it. But for a conference that brought the Internet together, it was kind of a given. Still it led me to consider how I would have handled a job moderating a panel or giving a keynote (a boy can dream)…

-new presentations skills r going to have to b taught to connect w/ a connected (twitter, laptop, etc) audience

I have to point out that I was excited to see Anil Dash based on this and he did not disappoint. He was quite a good moderator on a heavy-weight panel that included from Drew of Fark, Alexis of Reddit, Matt of Metafilter, and DJ Pretzel of OCremix. And we all were quite impressed when the panel finally got rickrolled. Here I learned that Timbaland isn’t quite as cool as I thought he was and started to better understand the distinction between aggregators and curators as well as how communities often reflect their creators. For example, Fark sees itself as the chef at a great restaurant – sure he didn’t make all the ingredients but he’s cooking and serving it up in a unique and compelling way.

A highlight for me was definitely seeing the Brothers Chap, who are behind the infamous (using this term to mean “more than famous” like Steve Martin assumed El Guapo was in Three Amigos) Homestar Runner…and one of my favorite characters of all-time, Strong Bad. These guys have never “sold-out” and never will. I remember checking out their site back in my first agency job, thinking they would be great to create something for Crunch Fitness and seeing an FAQ to advertisers that said something to the effect that they are happy just doing what they are doing. But besides for hating ads, these guys hit another interesting theme of the conference:

Inspiration can come from where you least expect it. So next time you’re considering hitting up a museum or movie, consider a “depressing shopping center – an inspiringly depressing one” like where they work. Or consider soaking in your boredom and then creating something to eliminate it (like Chuck Norris Facts, which actually started with Vin Diesel facts on a lonely Friday night for the then high school senior). Making something you find really entertaining or useful was the key for many of these people’s success on the Internet. (Million Dollar Homepage, on the other hand, was all about making money from the start!) And once you’re inspired to make something, remember that “perfection is the enemy of credibility.”

Alice Marwick gave a fantastic talk about celebrity and how Internet celebrities fit into the framework. As David Weinberger said, “We know how fame works in a world of scarcity, but we’re still figuring out how it works in a world of abundance.” Thankfully I don’t have to describe the types of promoters out there, the public image vs. public appearance phenomenon (see Magibon) or pseudo-celebritis because Alice was kind enough to post her notes on her site. Awesome! Definitely worth a look, and back to that presenting to a digitally-inclined audience point, she may find a new career in it. Bonus points for Heidi and Spencer example as well.

I unfortunately missed Christian of Stuff White People Like, but his attribution to fame and fortune (luck) is captured here. Most importantly, you’ll learn he is a fan of Back to School, a favorite movie of this blog. I did get to see the LOL peeps in action, who were thanked on behalf of stoners everywhere. Their advice was to find memes with built in audiences and keep in mind that tiny iterations of popular stuff are more likely to be hits than breakthrough new ideas. And though the tail recursion for lolcode went way over my head, I found Adam Lindsay talking about how the passionate (computer science) community completely outpaced him in creating the code.

Marketers, here is your quote from “Cheez” the CEO of I Can Has Cheezburger:

Every second you spend on the haters is a second not spent serving your fans

I caught Justine of iJustine (whose audience is now mostly female believe it or not), Dino of Bert is Evil (who was contacted by the CIA), Ji Lee of The Bubble Project (who is looking for a way to do the bubble project over shitty commercials), Eric of ACLU (who was on fire) and Leslie of Gem Sweater (who sadly, I missed perform on Friday night). I laughed, though not necessarily while rolling on the floor, and I met some really interesting people.

I’ll leave you with a quote from ACLU Eric:

Ad people want to order a viral like it’s a cheeseburger.

And I’ll add “No pun intended.” Can’t wait for ROFLcon 2009.

Rolling on MIT’s Floor Laughing

Seth — Fri, 25 Apr 2008 15:36:00 +0000

Not yet. But yes, I’m at ROFLcon and from the looks of it so far besides for David Weinberger (author of Everything is Miscellaneous and co-author of Cluetrain Manifesto) and some Rocketboom peeps, I’m looking like the chaperon.

And as “cool” as W+K may be in the ad world, there’s very little street/campus cred gained with this “hostname”:

In fact lots of the Harvard students have crossed out their username (which had been their parent-given names) and put their screen names in their hostname space (which had been blank because they go to school). Dope…I guess.

Mad amounts of blogging and twittering going on. (Yeah, I said “mad”. I haven’t felt this old since Georgetown’s Homecoming two years ago.) That feeling is compounded by the fact that I refuse to put this crap in my system:

It is a pretty funny thing to give to people as they register though (especially for those who’ve seen Idiocracy). It’s starting up in a half-hour over here on in MIT’s Sala de Puerto Rico…and that’s a place El Gaffney can get down with.

Inbox of Immaturity

Seth — Fri, 18 Apr 2008 18:03:00 +0000

Immaturity is replaced by unproductivity. (And made up words.) I’m too busy talking about how awesome Facebook Chat is to find silly videos. Maybe it’s just me but as much as it’s been speculated and suggested, I didn’t see this coming. We talk a lot about “surprising and delighting” consumers/users/people in the ad world. Facebook just did so.

Do Day: Live with Aki

Seth — Wed, 20 Feb 2008 18:07:00 +0000

Do Day is back again with a profile of a super-doer. He’s a dude I’ve talked about before (and thanked) as the founder of Fallon’s planning blog (he is AKI SYSTEMS 2600), a web-maven (who put me onto netvibes and many a YouTube video), a mentor and friend in MN (and still). So of course I was planning on interviewing him at some point in the future but when I realized it was already Wednesday (that 3-day weekend fooled me)—and another week was in danger of passing without featuring someone who has personally inspired me to stop talking about it and be about it—I hollered at Aki. And unsurprisingly, I found him doing something new.

I caught him on his Yahoo! Live Channel (which I encourage you to check out), and I got him chatting for 40 minutes (as you can see by the time-stamps below). Unfortunately there’s no way record a video conversation, so we kicked it old school and IMed with our live images up on screen. As you’ll see, he didn’t even need my “questions” (I’m still learning how to interview); rather, he just riffed some great stuff off the dome. And I’ve got it here for you to feast on…

What’s your philosophy when it comes to doing?
[ 4:30] akispicer I’ll quote yoda: “Do. Or do not. There is no try.”
[ 4:30] akispicer Can’t think this stuff to paralysis.
[ 4:31] akispicer Fast to beta…stick and move. And honestly, I dunno if the agency/client pace can afford that kind of speed.

What’s on the web have you been interested in lately?
[ 4:32] akispicer Lately? It can shift every week, I have a short attention span with web toys.
[ 4:32] akispicer This for sure. (POST INTERVIEW INSERT: HE’S TALKING ABOUT YAHOO! LIVE.)
[ 4:32] akispicer I’ve noted that we spent some thousands on a vid conference room here…
[ 4:33] akispicer Noone knows how to turn the damn room on.
[ 4:33] akispicer And suddenly all that is felled by democratic technologies like this.
[ 4:33] akispicer No software…no learning curve…no equipment…no manual.
[ 4:34] akispicer Just click and things work right out of the box.
[ 4:36] akispicer Other than this tech…Slideshare…
[ 4:36] akispicer I like how Slideshare is pooling thinking…
[ 4:37] akispicer I am using Slideshare like a Google…looking up topics and seeing how other people are thinking and
[ 4:37] akispicer responding to the same topic.

What have you been doing outside of Fallon?
[ 4:37] akispicer Outside Fallon…Planning For Good.
[ 4:37] akispicer 1500 of the brightest minds in advertising want to collaborate with good causes and make a difference.
[ 4:38] akispicer Ed Cotton has been taking the lead…others of us chip in
[ 4:38] akispicer I am trying to harness the same model for local solutions.
[ 4:39] akispicer We’ve been learning alot about actually DOING what we push in all our decks to clients.

How do you not get overwhelmed by all the new online technologies (“toys”)?
[ 4:45] akispicer It can take a long minute to check emails, check RSS feeds, click on “time waster” links I get IM’d…

How do you make that minute matter (everything you put into del.icio.us, and on the blog, and that you read)?
[ 4:46] akispicer I definitely notice my attention span shortening…but I try to provide value to clients and others thru
[ 4:46] akispicer client blog posting, trends presentations, and day-to-day strategy decks
[ 4:47] akispicer The time suck pays back when you have to deliver an answer to a complex problem and you have all the refs
[ 4:47] akispicer ready.
[ 4:47] akispicer More of my time is being spent with FILING AND LIBRARY RECALL SYSTEMS
[ 4:47] akispicer tagging, using consistent names and redistributing info to parties that could use it
[ 4:48] akispicer Facebook and blogs serve as a broadcast system so that I don’t have to find the people in my networks, I just
[ 4:48] akispicer have to order and organize for their digestion. Its all about connecting the dots for others.
[ 4:49] akispicer My main issue with newspapers, magazines and TV is that I cannot tag and file and forward insightful info.

How does all this impact your role as a planner (POST INTERVIEW INSERT: Planning Director)?
[ 4:50] akispicer I see my role here and with clients as a reporter, or guide.
[ 4:51] akispicer I like immersing myself into these nets and coming back to “report”
[ 4:51] akispicer Clients and agencies are intimidated by these technologies…and often, they just need a Virgil to guide them
[ 4:52] akispicer I like the process of experimentation and synthesis – simplifying it into language that is universal, really.

So everyone gets up to speed and things don’t get lost in translation (like from acct to creative or marketing to operations)?
[ 4:57] akispicer Well, I think social computing holds the potential to get back to communicating, actually.
[ 4:57] akispicer Take today with Y! Live…the designer hit me up on my channel and we chatted.
[ 4:58] akispicer He answered my questions, he asked me a few.
[ 4:58] akispicer When is the last time the head of a major brand “communicated” directly with a customer/user/prospect/person?
[ 4:59] akispicer Social computing FORCES brands and creators to get out here and talk. It is forcing politicians to do the same
[ 5:00] akispicer It is forcing agencies to learn a new approach…
[ 5:00] akispicer Yeah, I think you and I and many others are digital natives so it is not so awkward to imagine getting on our
[ 5:01] akispicer websites and blogs and talking back. Or risking questions from open web.

Risking?
[ 5:02] akispicer We are a bit more improvisational and free form…that is considered a “risk” by most clientele and brands and
[ 5:02] akispicer politicians.
[ 5:03] akispicer Most brands could never do what Y! Live just did, which is open up the windows and let me and you peek behind
[ 5:03] akispicer the curtain and just hold a one-to-one conversation.
[ 5:03] akispicer And that simple tactic makes me a believer and evangelist…

What other brands are bringing people in like this?
[ 5:05] akispicer Much of the innovation is happening out here, amongst people, not necessarily among the big brands.
[ 5:06] akispicer I liked Virgin America’s recent appeal to the masses to get the DOT to greenlight VA to fly.

And what about Brainfood? That seems like an example of you putting it (all) out there for people (including the competition) to see.
[ 5:10] akispicer I have a fundamental issue with hiding information.
[ 5:11] akispicer We all do so much research and info gathering…only to present to 6 people and store/hide the insights away.
[ 5:11] akispicer Brainfood is really about making what we do open and present before the whole agency.
[ 5:12] akispicer Its also about getting creativity and ideas out of the ghetto of “creative departments”.
[ 5:12] akispicer Everyone at the agency contributes. Everyone is important. Let’s share ideas together. And eat free lunch, too
[ 5:13] akispicer I have found that agencies are packed with pockets of innovators in the interactive basements, in the
[ 5:13] akispicer coordinator desks, in the production offices.
[ 5:14] akispicer And these pockets of energy and passion and insight often go untapped
[ 5:15] akispicer So I view my role as trying to source and direct these pockets to make sparks happen.

Hopefully you all will agree, this seemed like a perfect way to end. Thanks Aki. See you soon…without any travel!

Technology Report from a Not-So-Early Adopter

Seth — Thu, 31 Jan 2008 20:13:00 +0000

Lately I’ve been, as the kids say, “getting digi with it.” Actually, we never say that because Will Smith isn’t cool…unless of course it’s Fresh Prince reruns. No not those, the older ones when Vivian Banks is played by Janet Hubert-Whitten. You probably like the U.S. version of The Office better. Oh man, now I’m mixing sarcastic rants and I’m pretty sure stealing from an Onion article too. Anyway, as I was saying, I’ve been trying out (or found) a few different sites/platforms/whatever-the-nerds-call-them over the past week and wanted to give a quick update.

1. Tumblr: I’m leading with this because it’s the one about which I’m most enthusiastic…and late too the game as well! I’ve been “testing it out” for about a week now here. (Yes, I’m still El Gaffney.) And I have to say I’ve found to be ridiculously easy, fast, and fun to contribute. It allows you to post from a variety of places—from the site, a browser tab, a desktop widget, and most importantly, from your phone or BlackBerry. I love the mobility of this format for posting pictures with captions. Plus, it allows you to bring in up to five feeds from outside blogs, twitter, del.icio.us, Digg, VOX, or YouTube. While it doesn’t beg for a long post like a blog (see right in front of you), it is limited in the conversational nature of Web 2.0. You can create groups and follow friends, but people cannot comment what has been tumbled. Regardless, I recommend this platform to anyone whom finds blogging appealing but daunting.

2. Seeqpod: I’ve been telling people about the song “Summertime in the LBC” by The Dove Shack for years now. (Basically whenever I’m talking about camp or early rap jams like Regulate.) I’ve even spent some time looking for it on old mix CD’s (I’m certain I have it so refuse to buy it.) Not anymore, thanks to Seeqpod—a site that lets users search and find audio and video from across the Web. And, what I find really cool is how easily you can share what you find…

3. Tooble: Learned about this one from the incredible Brand Flakes for Breakfast (as well as Seesmic—a video conversation site, which I still need more time to try out but they believe is gonna be huge). Basically Tooble is a technology you download that let’s you import YouTube videos into your iTunes and then onto your video iPod. As someone who doesn’t have a video iPod, I was more interested in getting YouTube videos onto my hard-drive so I could then upload them into powerpoint. See how I had to hyperlink everything in my Georgetown Marketing Association presentation? Now I don’t have to. I can import these videos into my pres and have them play without getting online. My only gripe is that the quality suffers a bit, which could be an issue since many YouTube videos are already a bit blurry. Yet, I can think of a handful of times I really could have used this application. So go for it, presenters!

What do you think? I mean, I’m no Tom Green, but I may need to get myself a new Web 2.0 logo pretty soon. And thanks to Matthew for the inspiration—a post on Blackberry apps. Got any other suggestions of online tech to check?

—
P.S. Is anyone on Pownce anymore? It was supposed be a new great way to share files, links, messages, etc. with people (I think mostly files—music and pdf’ed articles, for example). But if my 15 friends are any indication, this place is a ghost-town.

What Are You Doing?

Seth — Mon, 10 Dec 2007 17:06:00 +0000

Here’s a Monday Morning Mashup! (You all know how I love that alliteration). So I just got to uploading some recent pictures into iPhoto, including one of a ridiculous truck-limo that was trying to park on the west side of Union Square the other night. Additionally, last week I was surprised to see the VMA’s back in my twitter feed (they’d stopped since the show in September) and the tweets from Lil Weezy and Soulja Boy made my day (or hour at least) so I took a screen grab. Now with these two images together, I’d like to imagine we were all there chillin’ in that monster limo freestyling about the Internet.

Flickr straight to blog

Seth — Sun, 13 May 2007 21:43:00 +0000

El Gaffney
Originally uploaded by El Gaffney.

Now that I’m not working, I have time to explore…

This was going to be a couple-paragraph post about the necessity of trying new technologies/tools/utilites in order to have any business recommending (or trashing) it. But I figured it’d be more useful to just try something for the first time. This way you get to view my tech learning curve in action and add this to your observations in this case about blogger/flickr absorption. Plus, I don’t waste your time reading (I don’t waste my time coming up with) pop culture quotes to accurately reflect this comfort-by-trial approach… Is it true if you don’t use it, you lose it?