First, I’m glad to see these Geico commercials back. So far I’ve only seen this one on TV with the guy from Police Academy—which is the one I was most excited for given my love for those movies; however, I’m a much bigger fan of the James Lipton spot I found online. (I also think “geico police academy” is a tag they want to give this video when posting it around since that may be how people search – I did.) Either way, just as I appreciated Geico’s multiple campaigns each with its own message running simultaneously, I appreciate that they stayed with this campaign (to promote its service). This form(ula) certainly has longevity – what celebrity would you choose for next round?

The second thing I’d like to give props to is what I’m calling AT&T&T-shirts. (Yes, very original I know.) Basically AT&T has thought up a cool way to leverage its new campaign (which is about working wherever you go/live) by enabling participation through personalization. However, rather than just give these shirts away, they’re selling them (like Burger King’s Xbox games). Props to the team for creating a new revenue stream. (Props to me for rhyming.) Anyway, you can create your customized shirt starting at $17.95, and I’ve made mine here – shouting out my two homes (Manhattan and Dix Hills, NY – no glamorous international travel lately). P.S. You can also make mugs, stickers, and bags right here.

And finally, here’s a great article about Tide’s “Swash” initiative. I’m liking the pop up store and P&G’s claim that its “intention is to gather consumer insights” from this group of Gen Y. Furthermore, encouraging re-wearing between washes is eco-friendly. It seems to me that Tide has taken interesting strides (double points for rhyming) in carving out a position as the most eco-friendly mass detergent option/brand. Its Coldwater wash ad is a prime example. I’ll be keeping my eye on the Tide.