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	<title>El Gaffney &#187; southpark</title>
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	<description>It&#039;s still a sweater!</description>
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		<title>The Fast and The Fleeting?</title>
		<link>http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/</link>
		<comments>http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 05:09:30 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[El Gaffney]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[southpark]]></category>
		<category><![CDATA[will.i.am]]></category>

		<guid isPermaLink="false">http://www.elgaffney.com/?p=573</guid>
		<description><![CDATA[As Sean recently pointed out, I&#8217;ve been becoming more attracted to fast. Specifically, I&#8217;m interested in how people (and organizations made up of motivated and empowered people) are using speed to shape culture, build brands, and grow businesses. It started quite a while ago but thanks to a recent string of personal/professional experiences such as [...]]]></description>
			<content:encoded><![CDATA[<p>As <a href="http://hernaturehisnurture.com/2008/10/16/people-companies/">Sean recently pointed out</a>, I&#8217;ve been becoming more attracted to fast. Specifically, I&#8217;m interested in how people (and organizations made up of motivated and empowered people) are using speed to shape culture, build brands, and grow businesses. It started quite a while ago but thanks to a recent string of personal/professional experiences such as <a href="http://blog.wknyc.com/?p=273">ESPN&#8217;s Olympics ad</a> and <a href="http://obamabaton.com">Obama Baton</a>, it&#8217;s right in the middle of my radar.</p>
<p>So you won&#8217;t be surprised that after last week&#8217;s historic election, I found two examples of crazy quick turnarounds particularly sweet.</p>
<p>First, after returning from hologram world (CNN&#8217;s set), will.i.am released this video the day after the election:<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/RHWByjoQrR8&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RHWByjoQrR8&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Second, the guys and gals over at South Park were completely topical with this <a href="http://www.jackmyers.com/commentary/ed-martin-watercooler/34049274.html">episode</a>, which aired less than a week after the election. From the article:</p>
<blockquote><p>&#8230;their production team redefined the concept of timely scripted television entertainment. Talk about a turnaround! Even if Parker and Stone produced much of it in advance, the episode didn’t just acknowledge President-elect Barack Obama’s momentous win – it included specific references to Election Night, among them Obama’s destined to be historic acceptance speech.</p></blockquote>
<p>Now the questions are around the effectiveness of producing and launching these fast-to-market (-media) content. For example, many are wondering: <em>How fast will it be forgotten?</em></p>
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