Seriously though, I wanted to document this collaboration as one of the most interesting and well-executed in my (short) marketing memory. This is truly an idea that must have been fought for and I’m rooting for. And so far it seems to be delivering the goods.

As you can see on Brand Flakes for Breakfast – a new favorite site – hats off to the team behind the Simpsons for continuing to make great decisions in the company they keep.

I’m going to play their old Nintendo game where spray paint solves everything.