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	<title>El Gaffney &#187; party</title>
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	<link>http://www.elgaffney.com</link>
	<description>It&#039;s still a sweater!</description>
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		<title>And Boom Goes The Holiday Party</title>
		<link>http://www.elgaffney.com/2008/12/and-boom-goes-the-holiday-party/</link>
		<comments>http://www.elgaffney.com/2008/12/and-boom-goes-the-holiday-party/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 17:17:01 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Keep It Real]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[genY]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[rants]]></category>

		<guid isPermaLink="false">http://www.elgaffney.com/?p=614</guid>
		<description><![CDATA[You irresponsible motherfuckers.
Advertising. While holiday parties are being canceled, scaled back, etc., it reminds me of all the other holiday parties I&#8217;ve been to in my 6 years in the biz. Every year some of the geezers (original MadMen) of the industry and even some of the old guys (30-40 year-old&#8217;s, that is) talk about [...]]]></description>
			<content:encoded><![CDATA[<p>You irresponsible motherfuckers.</p>
<p>Advertising. While holiday parties are being canceled, scaled back, etc., it reminds me of all the other holiday parties I&#8217;ve been to in my 6 years in the biz. Every year some of the geezers (original MadMen) of the industry and even some of the old guys (30-40 year-old&#8217;s, that is) talk about parties past. The wild times without worries or inhibitions. The excess. The skinny dipping. The drugs. </p>
<p>No. I don&#8217;t want the drugs. But we didn&#8217;t get our good &#8216;ole days or our dot-com boom. People my age came in at the bust, enjoyed a few normal years, and now have to deal with this crazy recession. </p>
<p>So. Realize this: We don&#8217;t want to hear about your stinkin&#8217; glory day holiday events. And realize what we&#8217;re thinking on the other days when you tell us to pay our dues: &#8220;Why? We&#8217;re already paying for the mess you&#8217;ve made.&#8221; </p>
<p>What we&#8217;d actually prefer to do is roll up our sleeves and get to solving the problem. What we don&#8217;t want to do is roll up our sleeves and do the bullshit work while you get to &#8220;take a stab&#8221; at solving it. </p>
<p>You taught us this top-down model. AAE to AD eventually. A good idea can come from anywhere in the creative department. You value our understanding of &#8220;the digital life&#8221; enough to hear our explanation of how we use social networks but not enough to put us in the room with the potential client, to whom you&#8217;re selling that understanding.</p>
<p>And not just in the ad industry. You taught my Banking friends that it&#8217;s normal to work 90 hours a week, be unhealthy but filthy rich. You taught the Asset Managers to manage relationships, you&#8217;ll take care of the investments. You taught my friends in Fashion to sell on shows, showrooms, and parties. You taught those working for Magazines and Newspapers to worry about content, not the medium/delivery mechanism. You taught new Teachers to stick to the curriculum and focus on preparing students for standardized tests if they want tenure. That this is just the way it is; that we should just deal with it. We fell in line and look what happened. </p>
<p>You taught us to respect our elders. We say, &#8220;Earn it.&#8221;</p>
<p>It&#8217;s time for new ways.</p>
<p>[This rant was inspired by this <a href="http://www.charlesfrith.com/2008/11/post-party-sweet-spot.html">fantastic post by Charles Frith</a>, a responsible "old" guy in advertising (which there are many others including Gen Gifted on right sidebar), who used the word "party" in the title of his post. My title inspired by <a href="http://www.youtube.com/watch?v=W45DRy7M1no">this</a>.]</p>
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		<item>
		<title>Why Deal With New Year&#8217;s Eve?</title>
		<link>http://www.elgaffney.com/2008/12/why-deal-with-new-years-eve/</link>
		<comments>http://www.elgaffney.com/2008/12/why-deal-with-new-years-eve/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 23:08:38 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[new years]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[party]]></category>

		<guid isPermaLink="false">http://www.elgaffney.com/?p=606</guid>
		<description><![CDATA[Come out and get drunk the night before.

As Noah said (and the copy above suggests), it&#8217;s pretty simple. Be able to get in (for free), afford drinks, and find an open cab at the end of the night in New York City. It&#8217;s the New Year&#8217;s Eve-Eve Party without promoters&#8217; names on the top of [...]]]></description>
			<content:encoded><![CDATA[<p>Come out and get drunk the night before.</p>
<p><a href="http://nyeveeve.com"><img src="http://www.elgaffney.com/wp-content/uploads/2008/12/nyeveeve1.jpg" alt="" title="nyeveeve1" width="300" height="187" class="aligncenter size-full wp-image-610" /></a></p>
<p>As <a href="http://www.noahbrier.com/quickies/2008/12/the_new_years_eve-eve_party.php">Noah said</a> (and the copy above suggests), it&#8217;s pretty simple. Be able to get in (for free), afford drinks, and find an open cab at the end of the night in New York City. It&#8217;s <em>the</em> New Year&#8217;s Eve-Eve Party without promoters&#8217; names on the top of post-sized cards in Helvetica font&#8230;much to the dismay of <a href="http://marketing.fm">Eric</a>. I&#8217;ll be there, and so will these <a href="http://mikekarnj.com/blog">two</a> <a href="http://mjdaog.com">clowns</a>.</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Do Day: Jew-day</title>
		<link>http://www.elgaffney.com/2008/04/do-day-jew-day/</link>
		<comments>http://www.elgaffney.com/2008/04/do-day-jew-day/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 20:58:00 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[jewish]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[wk]]></category>

		<guid isPermaLink="false">http://www.elgaffney.com/2008/04/do-day-jew-day/</guid>
		<description><![CDATA[I make it a point to steer clear of agency-specific posts. For one, the risk-reward ratio just isn&#8217;t in my favor. (If that&#8217;s not clear, what I&#8217;m saying is amusing the small number of people who visit this is not worth losing my job because I violated some policy I didn&#8217;t know about or something [...]]]></description>
			<content:encoded><![CDATA[<p>I make it a point to steer clear of agency-specific posts. For one, the risk-reward ratio just isn&#8217;t in my favor. (If that&#8217;s not clear, what I&#8217;m saying is amusing the small number of people who visit this is not worth losing my job because I violated some policy I didn&#8217;t know about or something was misconstrued and&#8230;you get the point.) For two, this blog often serves as a way to disconnect or escape from work. It is usually a place for me to establish my non-office identity. (Yet, the more W+K Facebook friends I tally up, the more obvious it is that there&#8217;s just one <span style="font-style:italic;">me</span> out there.) For three, I&#8217;m still relatively new (4 months) and want to make sure I &#8220;get&#8221; the place before I start writing about it. (Being an informed writer matters to me!?! I learn something new every day.) </p>
<p>But—and you knew that was coming—sometimes I just can&#8217;t help myself. (Yes, <a href="http://elgaffney.blogspot.com/2007/12/holiday-sweater-fridizzle.html">the holiday sweater party</a> was a prime example.) And—once again, no suspense created—today is one of those times. Because yesterday was Founder&#8217;s Day and 1. Some video footage is already on YouTube so I&#8217;m less scared about being fired; 2. This was the most unwork company function of which I&#8217;ve even been a part; and 3. It was so outrageous, yet so authentic to W+K NY.</p>
<p>As our offices across the globe celebrated the 26th birthday of Wieden + Kennedy, our New York office also turned 13. By the subject of this post, you know what that means.  It was time to have our Bar Mitzvah (B&#8217;nai probably)&#8230;well, time to go out to Charisma Ballroom in Queens and have a Bar Mitzvah party. The theme&#8230;Ninjas. And that&#8217;s really all I have to say about that. (Still think some things should be left to the people inside these walls.) Except maybe that Coke and Pepsi was played, so the following picture makes some sense.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_5PKRnjgWo3I/R_RbSPwPr_I/AAAAAAAAA5Y/kNa3YHeWwT0/s1600-h/cokeandpepsi.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_5PKRnjgWo3I/R_RbSPwPr_I/AAAAAAAAA5Y/kNa3YHeWwT0/s320/cokeandpepsi.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5184869440034942962" /></a><br />So forgive me for not doing much today other than recounting the day and night (which you&#8217;ve now gotten a glimpse into) with coworkers, looking at pictures, eating, and learning the words to Jay-Z&#8217;s verse in Beyonce&#8217;s &#8220;Crazy in Love&#8221; (which I butchered at the after Bar Mitzvah bar). Okay, one more picture that must have been taken right after I shouted &#8220;the best fur &#8211; Chinchilla&#8221; into the mic and thought I was going to exit on a high note&#8230;only to realize I was just half-way through&#8230;<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_5PKRnjgWo3I/R_Rc4fwPsAI/AAAAAAAAA5g/C-NuGeWaLV8/s1600-h/karaoke.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_5PKRnjgWo3I/R_Rc4fwPsAI/AAAAAAAAA5g/C-NuGeWaLV8/s320/karaoke.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5184871196676567042" /></a><br />Oh yeah, and the other reason this is titled so broadly yet pointedly is that I just found out that an article I was asked to write (theme &#8211; post-Birthright experience) for Contact (a quarterly journal of the Steinhardt Foundation for Jewish life) was just published. <a href="http://www.jewishlife.org/journal.html">Check it out</a> by clicking on and downloading the PDF of Winter 2008. (Pages 13-14)</p>
<p>That&#8217;s all for now. Shalom. Ying-yang. Hov!</p>
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		<title>Super Bowl Commercial Highlights</title>
		<link>http://www.elgaffney.com/2008/02/super-bowl-commercial-highlights/</link>
		<comments>http://www.elgaffney.com/2008/02/super-bowl-commercial-highlights/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 04:22:00 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[superbowl]]></category>

		<guid isPermaLink="false">http://www.elgaffney.com/2008/02/super-bowl-commercial-highlights/</guid>
		<description><![CDATA[It&#8217;s always an enlightening experience being the guy who works in advertising at the Super Bowl party. For the past five years it has fun being the de facto expert on commercial creative and strategy (and somehow feeling like you get credit for every laugh from the group); however, tonight I was constantly answering the [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always an enlightening experience being the guy who works in advertising at the Super Bowl party. For the past five years it has fun being the de facto expert on commercial creative and strategy (and somehow feeling like you get credit for every laugh from the group); however, tonight I was constantly answering the question, &#8220;did they really spend $2.7 million on that?&#8221; And while I don&#8217;t think this year&#8217;s spots were significantly more disappointing than last year&#8217;s, I did start to feel a bit disheartened. I had been making the (unoriginal) case to listening co-couchers that although it may seem an excessive amount to pay, when you consider not just the reach of this event but (more importantly) the number of eyes that will actually be actively engaging with the content (watching/talking about each) during the game (as well as the coverage in the weeks before and following), it was probably worth it for at least some companies. But unfortunately when the game ended, the consensus was &#8220;the commercials sucked&#8221; (with the exception of Ferrell for Bud Light &#8220;suck one&#8221;). There didn&#8217;t appear to be breakout stars—brands that benefited from being &#8220;diamonds in the rough.&#8221; Instead, the negativity toward the collection was the final word. And I started to wonder how many more chances we all would get before people would rebel against (ignore, skip, channel flip, or call for a change in the model) our thirties and sixties the way they do during the other 364 nights.</p>
<p>In case you missed them and want to find your gems, you can <a href="http://www.myspace.com/superbowlads">watch them on MySpace</a>. These are not my favorite commercials, but certainly the two standout moments&#8230;</p>
<p>The first is the Gatorade ad, &#8220;Man&#8217;s Best Friend.&#8221; I know from my work with Purina that the more frames showing a happy dog, the better. Yet, I connected to it because of the striking resemblance of the black lab to my family&#8217;s, Zeus (that&#8217;s his name).<br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/nZGQhrcbMj4&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/nZGQhrcbMj4&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_5PKRnjgWo3I/R6aUXHVg5YI/AAAAAAAAA2Q/k5sHatMkO0k/s1600-h/P7150364.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_5PKRnjgWo3I/R6aUXHVg5YI/AAAAAAAAA2Q/k5sHatMkO0k/s320/P7150364.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5162977147654038914" /></a></p>
<p>The second moment was fulfilling because I was the first person to remember &#8220;where is that guy from?&#8221; in the Amp Energy commercial. Your turn to try (if you haven&#8217;t already).<br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/wLzGK96109k&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/wLzGK96109k&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_5PKRnjgWo3I/R6ahUHVg5ZI/AAAAAAAAA2Y/pdgLBamyjOc/s1600-h/DonkeyLips.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_5PKRnjgWo3I/R6ahUHVg5ZI/AAAAAAAAA2Y/pdgLBamyjOc/s320/DonkeyLips.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5162991389765592466" /></a><br />Yes, you guessed it. Right? It&#8217;s Donkeylips (confirmed by <a href="http://en.wikipedia.org/wiki/Michael_Bower">Michael Bower Wiki entry</a>) from Nickelodeon&#8217;s Salute Your Shorts. Amazing show, and really the only thing that made this commercial bearable. </p>
<p>It&#8217;s late and I&#8217;m too tired to go spot by spot, but quickly I thought Coke was unsurprisingly solid, E*Trade surprisingly good, and most of the rest forgettable.</p>
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