A little over 4 and a half months ago, I started training to run the NYC Marathon for MS. A little over three months ago, I sent my first email asking for donations with two (connected) goals:

Raise $3,450 and Run the race in under 3 hours and 45 minutes.

I’m beyond happy to report that we beat both these goals. You helped me reach a total of $5,242.20 and a time of 3 hours 25 minutes and 15 seconds. That’s almost $2K more and 20 minutes less than I had hoped for! (Just wanted to give you all a chance to pat yourselves on the back, and give me a chance to show off my “3 on the AP Test” math skills :))

Thank you so much to:
Vince and Ila Gaffney, Megan Gaffney, Larry and Linda Fields, Craig Addeo, Carolena Deutsch-Garcia, Hara and Michael Cohen, Steve and Patti Cohen, Howie and Cathy Stein, Phyllis and Jarrett Pikser, Patricia Marchese, Kerri Holt, Jeff Stein, Lauren Cochran, Eric Rattner, Adrian Ho, Brean Cunningham, Jeffrey Greenblatt, Laith Kalamchi, Michael Rubinfeld, Jess April, Stephanie Redlener, Andrew Tchabovsky, Hara and Michael Cohen, Matt O’Laughlin, Robert Nelson, Lisa Michel, Kirsten Shiroma, Eric Friedman, Kim Nguyen, Jeff Friedman, Jason Brupbacher, Steven Krammer, Sherri and Jeff Feinman, Ron and Diane Kaufman, Matthew Jung, Mark DiMassimo, Paul Garvey, Zach Lev, Eric Mishlove, Tom Theys, Erica, Dave and Noah Ellenbogen, Barry Blyn, Jen Giroux, Eve Silverman, Jason Oke, Pete Brown, Justin Eshak, Michael Katz, Matthew Johnson, Steven Fields, Leah Zamkow, Donna and Ed Mishlove, Tori Greene, Marie Shadi, Lee Goldstein, Chad Blakenship, Kamila Prokop, Genna McKeel, David Buxton, Slyvan Garfunkel, Arthur Marino, Aki Spicer, Noah Brier, Evan Schepps, Sarah Saline, Sean Cox, Toby Daniels, Jonathan Stein, John Dooley, Jonathan Marshall, Ian Young, Christina Verdeschi, Annemarie Cullen, Einat Korman, Aaron Perlstein, Gary Van Dzura, Alex Sagol, Rich Weinstein, Sarah Park, Jonathan Eshak, Brian Flax, Jessica Rowlands, Annie O’Rourke, James Hochleutner, Mara Kelly, Alain Sylvain, Adrian Heney, Michael Page, Virginia Scoza, Irene Binder, and Brian Morris.

So how did it go? Well, I woke up at 5AM to go the ferry. I got on the ferry to Staten Island. I started in Staten Island and crossed the Verrazano Bridge. I crossed the Verrazano Bridge to swallow the fly. I don’t know why…Okay, I’ll stop. But suffice to say, I had a great day physically, mentally, and emotionally. The conditions were fantastic that Sunday, though a bit chilly causing me—as you’ll see in pictures—to rock gloves for the full 26.2 miles. I got to see a handful of you lining the course, including my family, which provided that extra burst of energy and motivation to keep going. And for the majority of those miles I ran with a couple of new friends from the Run MS team, Fred and Andrew. These guys kept me inspired, entertained, and honest. I had a tendency in training runs to get a little too speedy for my own good, and as you can see here my pace was pretty consistent for the entire race at 7:49.

I don’t have any glamour shots by Deb or anyone else, but I did take some screen grabs of some photos taken by the hired pros on November 2nd. (Don’t underestimate my sneakiness, Brightroom.) I put them into a little video for your viewing pleasure. Enjoy:

UPDATE: I received quite a few emails asking how long it took me to put that together. The answer: Less than 20 minutes – the bulk of which was spent taking screen grabs of my race pictures. I used Animoto, a free service that allows you to make a customized slide show video (with your own uploaded images and music). It also enables you to import the video into YouTube straight from their site. Check it out.

While the examples are certainly focused on politically-motivated people, I think the same is pretty much true for most organizations. It’s hard to be nimble. It’s scary to launch and learn. It takes a lot of constant monitoring and hands on responding.

This week has been a solid one for Obama Baton. Just over two weeks since the original idea was had, we’re building momentum and an audience of supporters, many of whom are following on Twitter and joined our Facebook groups for New York and Chicago. We’ve also received some really nice shout-outs.

Yet, when it comes to the spreading of an idea, we can’t even compare to “That One”. Within a day of the second Presidential debate—when McCain referred to Senator Obama using the term in quotes—this site was live and selling “That One” gear. They recognized the meme immediately when they heard it, and now their Facebook page already has over 21,000 fans.

My final example (not to be confused with the final countdown – via @lilmissjen) of a person compelled to create by Barack has got to be Mike Cuffe with The Obama Experiment – via @darrylohrt. And though it may have taken longer than the above creations from idea to execution, he has promoted his work with a video of art speed painting.

Lastly, I want to wish good luck to Kevin, who will be running the Chicago Marathon this Sunday with Obama Baton. Thanks everyone for your support. Please continue to pass it on.

Perfect time for an update. Well, to be honest, tomorrow would probably be the perfect time given it will be exactly two months. But since I can’t guarantee there will be time write this post tomorrow, I’ll say today is the perfect time to write and tomorrow is the perfect time to read it. I’m glad we were able to compromise. Wait, but then I wonder if I should change that first line to address the many readers (double digits at least), who have better things to do than read this on Labor Day. At least those New Yorkers, who have been blessed with a beautiful one for tanning and barbecuing. (Okay, “blessed” is a bit much). And especially those people, who’ll be headed back to an office with a desk in it with a computer on it that they’ll be sitting in front of all day tomorrow. Or is it today? Tuesday? You there? Here?

Exhausted yet? Confused perhaps? I promise there’s a complete sentence. In the future. The update:

Since I (officially) started training on July 15th, I have run approximately 130 miles. That includes everything from my first 4 miles with the Run MS crew on that Tuesday night to yesterday’s 10K (6.2 mile) Nike+ Human Race, a global race which I ran solo on the West Side Highway and in which I’m currently placed 2936th (out of how many I’m still unsure). My longest distance has been a little over a half marathon, so I’m going to have to step up the mileage in September in order to have a nice taper toward mid October. That means stopping drinking and wearing white pants. (I don’t know which will be more difficult!)

In addition to training, I’ve raised $3,345 for the National Multiple Sclerosis Society—only $105 short of reaching my total goal. And with 2 months left, while I’m hesitant to explain why I chose $3,450 as my initial target (fine, it was because I’m aiming to finish the marathon in under 3 hours and 45 minutes), I’m less hesitant to shoot for a new fundraising goal of a nice even $4,000.

That’s right. Four large. (I think that’s what large stands for but if not, just refer back to the four thousand dollar figure.) Before running at that goal, I want to thank all the people who have helped me to (just about) reach my (old) donation pledge:

Jess April, Stephanie Redlener, Andrew Tchabovsky, Hara and Michael Cohen, Matt O’Laughlin, Robert Nelson, Lisa Michel, Kirsten Shiroma, Eric Friedman, Kim Nguyen, Jeff Friedman, Jason Brupbacher, Steven Krammer, Sherri and Jeff Feinman, Matthew Jung, Mark DiMassimo, Vince and Ila Gaffney, Paul Garvey, Zach Lev, Eric Mishlove, Tom Theys, Larry and Linda Fields, Erica, Dave and Noah Ellenbogen, Barry Blyn, Jen Giroux, Eve Silverman, Jason Oke, Pete Brown, Justin Eshak, Ron and Diane Kaufman, Michael Katz, Matthew Johnson, Steven Fields, Leah Zamkow, Donna and Ed Mishlove, Tori Greene, Marie Shadi, Lee Goldstein, Chad Blakenship, Slyvan Garfunkel, Arthur Marino, Phyllis and Jarrett Pikser, Aki Spicer, Noah Brier, Evan Schepps, Sarah Saline, Sean Cox, Kamila Prokop, Genna McKeel, Steve and Patti Cohen, and David Buxton…so far :)

Once again, I really appreciate all of your support. It’s both touching and motivating. Almost as motivating as my new “Power Song” (which may or may not have been featured recently on The Hills – don’t judge):

For anyone else wanting to make a donation and see their name in the bright shining lights (read as: text) of this blog, you have plenty of time. Just click on this link to donate.

Thank you.

Back to the point: Today, after work, I officially kick-off my training for the NYC Marathon with the NYC Chapter of MS. I decided to Run MS for a few reasons, which I will talk more about in future posts. The first of which is quite honestly that I wanted to run the marathon and thought running for a charity/cause would be a win-win. I would get guaranteed entrance (after being rejected a few years back) and the organization would get a dedicated champion of its cause. (Jen was also an inspiration for this.) When I got to Wieden, I saw that one of our pro bono accounts was the National Multiple Sclerosis Society. I was extremely interested in working on this account for two reasons. The first of which was to offset my not helping the world in advertising guilt. The second was a lot less selfish—my friend’s mother has had the disease and in recent years had to fight harder against it. Therefore, I wanted to help by both learning and doing. And I’m proud to say that NMMS has recently become a client of mine.

Please check out My Personal Donation Page. As you can see, I have not started to raise money yet. (The 100 spot was what I dropped initially to get the spot in the race.) And as you can also see, my goal is to raise $3,450. 3 G’s (not to be confused with the iPhone 3G) is the bare minimum and I don’t want to be someone who is thought of as doing the bare minimum when it comes to fundraising for a great cause or wearing flair. But the amount is not arbitrary; it correlates to the time I hope to finish the marathon in – 3 hours and 45 minutes. I ran my first and only marathon (Twin Cities) in October of 2006 in just under 3:48.

While this seems like a conservative goal, three minutes is a lot to cut in running even over the course of 26.2 miles and the temptations and running routes in NYC are greater and lesser, respectively!

So all that said, you’re going to be hearing more about my training and about MS. And I’m going to be asking you (hopefully not harassing) for some support in the form of cash money (PayPal or checks) until November 2, 2008. Starting, well, now if you feel the urge. Thanks for reading everyone. More to come.

1. I did not calibrate my Plus pre-run. (This is especially important for people with the sensor pouch tied to their laces vs. owning Nike plus sneaks.)
2. I had the sensor turned the wrong way. (It should be facing up—orange side toward the sky.)

Feeling lack a jackass, I went to the gym last Tuesday evening after work to give it another shot. I got chivaned again. (For those who don’t know, “chivan” is a word I came up with in high school. It means dissed and can be used as a verb in any tense. Most often I’d call out a friend’s name, he’d turn around to find me gone or talking to someone else. He’d look around confusedly until I’d suddenly acknowledge him and hit him with a proud “Chivan.” Get it? I was 7 years old in high school.) Anyway, I attempted to calibrate on the treadmill 4 times in a row using 1 mile as the distance each time. The closest I came to correct distance and pace was .15 miles shaved and :50 added, respectively. I certainly was not going to upload these runs to nikeplus.com, and honestly, I was ready to give up.

That was, until this past Saturday afternoon when I was home on Strong Island for my girlfriend’s mother’s 60th birthday party. It was a surprise and deserves an entire post, which I’ll never write because having our relationship status visible on Facebook is more than enough info for everyone. Either way, I wanted to be relaxed, energized, and looking thin in the face (immediate results seen) so I decided to take it to the streets (yes, the streets of Dix Hills). I calibrated like a good boy should and was, as you can imagine, shocked to hear the right distance and pace. And then I was inspired to go double on my 2.5 mile training for soccer season loop. (I’ll run you up quick…two times!) Here are upload- and post-worthy results:

I’m still expecting some trash talk from Adrian, who called Mike and I out by challenging us (as you can see on the link) to beat a 4 miles at 6:15 pace. Anyone who runs knows I’m not even close. That minute-ten per mile is probably not going to happen. Thus, I may just ignore that pace thing and counter with a distance-focused challenge. (Of course that won’t happen until he heals—can’t take advantage of an injured old man. :)) Also of note, the next time I got on the treadmill the distance (and thus, time/mile) was off again. I’ve heard this is normal. Is this true even for certified Nike plus shoe wearers? Either way, it still sucks for the winter.

Regardless, this week’s Do Day is a follow-up to the last line of my first DD post. I think every other week will feature a different doer. (And while running may be a theme as I am most likely going to train for the NYC Marathon, the doers will be diverse.) Profiling people on a weekly basis is a bit too much—I wouldn’t be able to carve out the time to do them justice or keep my life open to spontaneity. Which sounds like a line for the ladies (they love spontaneous dudes), but as you see I have a woman, so you be sure it’s about protecting Seth time.

I have a Nano already; a little (RED) one came with my black MacBook purchase back in May 2007. I had given it to my dad since I was rocking the U2 Limited Edition (bought for the color, not the love of the band – yes, that’s how I roll and I can’t be the only one). But since I saw it still sitting atop the microwave in the kitchen unopened when I returned home for the beginning of the holiday, I’m taking it back. I will pass big old original on to my pops so he can add his Rolling Stones and Dr. Wayne Dyer to my Girl Talk and Dj. Khaled.

So, I went to the Apple store and picked up the Nike + package with the sensor and receiver as well as a nano-holding arm-band.

Now all I’m lacking (to my knowledge) is a pair of Nike + shoes. Any suggestions? As much as I’d rather use my Mizunos and respect the efforts of non-Nike wearing predecessors, I don’t see myself hacking this product.