El Gaffney

Paying Tribute to the Past

Tomorrow is Martin Luther King Jr. Day. This is the first agency at which I’ve worked which gives the day off. I don’t have any major plans. I have a lot of things I should probably be doing from getting organized to running to getting a new Blackberry to watching/reading the many tributes to MLK Jr. I have also realized that my first post ever was on this national holiday two years ago. It was about titled, “Dreams.” My second post gave a shout-out to Google for its adaptable logos. Let’s see what they’ll do tomorrow.

Thankfully I know what I won’t have to do and that is answer any calls from the office asking where I am!

ADDENDUM: Here’s the Google homepage image on MLK Jr. Day 2008.

Tags: blogging, dreams, holidays, mlk

Kicking Off 2008

One of my favorite sites of 4th quarter 2007, had to be someecards. Basically the site is a creative, aesthetically-pleasing, easy to use, and free Blue Mountain with wit and without dancing pink elephants. The cards come close to the line but rarely cross it, and over the holiday period I sent quite a few of them. Like some of you I’m sure, I use the Rule of A Few Randoms as a “tipping point” gauge. So when I received a card from someone from both sexes, three different occupations, two different age groups, and a hipster, I decided it had tipped. But I do not believe it has jumped the shark. In fact, if they continue to keep the one-liners fresh (which would not be too hard), they’ll be fine. I think they can be even better if they create yearly archives, let you track the cards you’ve sent and to whom you’ve sent them and on which occasions, team up with birthdayalarm or facebook, and/or consider expanding with some new art direction (and copy) to appeal to a different personality type, age group, etc. And that’s just off the top of my head – someecards, holla at your boy. Shit, can you believe I’m still saying “holla” in 2008?! Here’s a quick example:
Okay, sorry.

Well in that case, I’ll just start off with the yearly Gen GuY resolution:
And speaking of resolutions, maybe you’ll be inspired by one of the celebrity resolutions on Funny or Die (which is a site to which I’m becoming addicted – wow, that’s a lot of which). Look for a video from FoD (that’s what the cool kids call it) in tomorrow’s IOI.

Feliz Ano Nuevo.

Tags: genY, holidays, someecards

Holiday Sweater Fridizzle

I couldn’t think of a better way to say “Happy Holidays”. Even with all the help from agencies like R/GA and corporations like Puma. So hopefully this picture is worth at least those two words.

I won in the category Best Incorporation of an Animal. I was the CATegory. Enjoy the kittens peeking out from behind the present as I walk up to accept my prize—Ozzy Goes to Hollywood on VHS.
Thanks again to Annie for the gear.

Tags: fashion, holidays, office, wk

Friday 3 Months Ago

As I considered what to write the morning, I was still full from last night’s Thanksgiving feast—aka Gaffney Fatfest 2007. Feeling like I even had stuffing stuffed fingers, I decided to check back to see if I had any draft entries sitting pretty for revival. Well, they were never really live, so maybe “vival” is more appropriate. And here’s what I found from 11 Fridays ago…

At the suggestion of Amit Gupta (founder of Jelly and Photojojo), I attended my first coworking session. For those not in the know, coworking blends the appeal of an independent environment with the benefits of a traditional office by offering a space for people to work in the company of others. I won’t get into the definition too much, just my experience. Here is the space:
Yes, I was the first one there at 9:30AM. The host was not even awake. I felt a lot less cool than I did entering the Chambers Street apt in my t-shirt from Buenos Aires, jeans, and high-top vans at 9:20.

Either way, by 10:45 or so it was packed. About 12 people, all with their laptops. And as suspected all of their laptops, Macs. I had never met any of them, but I did know a little bit about ‘em. The beauty and fluidity of the Jelly NYC Wiki, which is the place where we all signed up for the Jelly session. Here is the wiki:
Yup, there really was a dude named Patrick Ewing and he had a sick keyboard technique. But seriously, overall it went down like this. Everyone introduced themselves as new peeps entered the apartment. We worked in relative silence for the most part – some indie rock played softly in the background – but every once in a while people would get up move around and show some of their work to each other. I commented on a few sites’ usability, functions, and content and started to flesh out an idea I had for one of my clients (a hotel):

To host coworking sessions. Yes, that simple. To provide an area/open an existing area to this community. This “work together” confirmed that Jelly may become a victim of its own success. It was pretty packed even in the sizable Financial District apt., so a little more space would not only be appreciated but soon necessary. All it needs to provide is a comfortable space and Wi-Fi access. This hotel had the space (in fact it had a newly created space in its lobbies that was supposed to enable the same type of interaction). It could go above and beyond by offering free coffee and snacks, which is an expenditure it would likely recoup in people buying more substantial breakfasts or lunches. Regardless, it would do three things: (1) Build good energy in the hotel, (2) Build goodwill with entrepreneurs and creative types (which would hopefully impact future stays), and (3) Create the Hot Club Effect (which means people aspiring to be like these guys and girls as well as those wanting to meet these thoughtful people would come and stay).

In sum: Jelly, and the like, are really just forums to not feel alone, to bounce ideas off others, to meet interesting people, to inspire and be inspired while working. And really, that’s more than enough. It happens naturally and seamlessly as you can see even from the way that people sign up to attend. It demonstrates the selflessness of the host and the power of the community. It’s what every office that values creativity and collaboration should seek to create.

Other Resources:
Coworking Community Blog
Cream Cheese in Philly

Tags: community, coworking, holidays

Word of the Week: Christmafy

pronounced christ-mahf-eye

def. To add touches of the Christian holiday to something. Oft-used commercial representations include elves, reindeer, sleighs, poinsettia, snowman, mistletoe and other figures and decorations.

“Let’s Christmafy this print ad and put a Santa hat on the guy’s head!”

And that’s okay for some brands…

Tags: holidays, vocabulary, xmas