El Gaffney » gtown

Do Day: Become Legendary

Seth — Wed, 12 Mar 2008 19:30:00 +0000

Here’s our W+K NY’s most recent spot for Jordan brand. I would not be posting if it did not include some tight Hoyas footage of JTIII. Also, I’m trying to get over the fact that I’m missing tomorrow’s game at MSG because I’ll be out of town. Thanks to George for reminding me by passing on images of these Georgetown kicks.

Music, Sports, and Advertising Collide!

Seth — Tue, 23 Oct 2007 19:33:00 +0000

Maybe it’s because I still get pumped up from the Nike Football commercial with the Last of the Mohican’s track on it a few months later. I actually seek it out to watch it every once in a while. Maybe it’s because when I went to get some empanadas for lunch today, Phil Collin’s “In the Air Tonight” came on and then I thought of the Cadbury ad with the gorilla drumming, which made me think of the Phoenix Suns mascot. Or maybe it’s because I just briefed for a Sheraton spot promoting their NCAA sponsorship and, if possible, incorporating the song they have used in the past, for which we recently just renegotiated the rights.

Whatever the case, sometimes when these three things—advertising, music, and sports—come together something special happens. When watching some uploaded amateur videos from (my alma mater) Georgetown’s Midnight Madness, I came across this one below (introducing our center, Roy Hibbert). I couldn’t help but thank advertising for making it possible.

No, not for making Roy’s return to G-town possible (he came back for his final year even though he could have possibly been a lottery pick in the NBA this summer – you can see in the jumping around in the stands how much he loves being in college). Rather for giving students and all our fans the ammo/inspiration to show their appreciation, enthusiasm, and love together, chanting, “Roy, Roy, Roy, Roy…” Because without advertising, bringing Roy out to the Eye of the Tiger would not have never happened.

The video does also seem to make a compelling case for regular-people-made-ads. I mean, you put a swoosh at that end of this footage, and I’m sold – on my way out to cop some new Nike kicks.

How To Review An Ad

Seth — Wed, 03 Oct 2007 04:19:00 +0000

Here is the presentation I gave to Georgetown MBA’s tonight. I think it went over well. I thought it would upload the PowerPoint notes automatically but it seems that it didn’t so I’m going to work on getting the speaking points/details on there. Either way, it was a great experience and hopefully the attendees learned something new. Writing this thing from scratch over the last couple weeks was really enjoyable, and I know it could be better so any feedback you all have is more than welcome. Good luck to all the grad students going to Houston this weekend, and once again please let me know if you have any questions, thoughts, or requests.

Me in D.C.

Seth — Thu, 27 Sep 2007 16:00:00 +0000

So I’m going back to my alma mater next Tuesday to present to the Georgetown Graduate Marketing Association. The theme of my talk, as requested by the co-President of the GMA, is How To Review An Ad. It seems that when brand management (brand marketing) companies like P&G, J&J, Unilever, and others come to campus to recruit a question they all ask is: What advertising do you think is good and why? And Georgetown’s b-school students feel unprepared to answer (especially first-year’s and and career switchers). As I understand it, the MBA program has a great global perspective and strong finance track, but lacks a diverse offering of marketing-focused classes. In particular for these future brand managers, their marketing concentration rarely gets advertising-specific – and these are the people who will be assesssing our creative.

Thus, I’m going back to school to give them some tools and language that will help them feel more comfortable speaking about advertising. So they can get the summer internship that leads to the full-time job next year over those Wharton snobs. In all seriousness, I’m excited about the opportunity and just sad I’m missing homecoming this weekend.

I plan on sharing the presentation soon. If anyone’s in DC Wednesday morning and wants to meet up for breakfast, I’m free so shoot me a note.

Final Four Fashion

Seth — Thu, 29 Mar 2007 17:48:00 +0000

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Pittsburgh Loses

Seth — Mon, 06 Feb 2006 04:33:00 +0000

Georgetown beat Pittsburgh 61-58 this morning (or afternoon depending on time zone and how late you sleep on weekends). Hit up a bar Champp’s (yes, 2 p’s) in Richfield, MN – a little outside of Minneapolis. Total local bar, but after a couple Sunday mornings in a row there, we’re totally in with Barb, the bartender. Only people interested in watching ESPN Full Court games – Big East action – and I was clearly the only person in the entire bar excited when Gtown hung on to oust the #9 team in the nation (barely). So threw back some brewski’s, celebrated quickly and more quietly then normal, and came back to the pad for a solid 2 hour nap. Watched the Super Bowl with a bunch of peeps at a friends house. Pittsburgh won that less important game. At least that city won’t be totally depressed tonight. Off to Colombia in the A.M.

A Minor Scare

Seth — Wed, 25 Jan 2006 15:09:00 +0000

I’m too far away to have a heart attack in my hotel room and expect to be found and saved. So either it’s ESPN’s fault or my own suspect translation, but before going to commercial break this morning, I heard (translated), “Leading by 4 points with less than 4 seconds left, did Georgetown manage to lose to Notre Dame?” I pounded my chest a couple times Farley- not King Kong-style and waited patiently for the show’s return. 2 minutes later I was watching Bowman foul Colin (something, he’s white) and believed all my suspicions were true. OT1 – had a chance to lose the game. OT2 – thankfully we got out with a win. I think it’s because I didn’t do the Jesus pose and post.

Meanwhile, Back In the U.S.

Seth — Mon, 23 Jan 2006 02:45:00 +0000

I interrupt the (fairly) regularly scheduled posting for this tardy, yet continually satisfying announcement: Georgetown beat Duke on Saturday afternoon, 87-84. If I had to miss this extraordinary event, I can’t think of a better place to have been. But I have to admit it is a little difficult holding in my excitement because I’m probably the only person south of the US that cares (and part of the 2% who know what college bball even is – 1% tourists, 1% expats). I can’t say I had a good feeling going into it, considering we had beated South Florida by 3 points earlier in the week. Regardless, I’m waiting to celebrate upon return with some cold light beer in clear plastic cups. Members of TheFellas should expect drunk “Strokeitup” calls on Saturday evening (1 week late). By the way, I’ve heard that the Big Pun stormed the court. Unfortunately there is no photo evidence similar to his live on-screen debut last year as the last person in the entire MCI Center to stand-up for a big play. To his credit, he did need to secure his beer before starting his half-assed clap. And finally, it wouldn’t be a Hoya bball post from me if I didn’t quickly mention that we would have never won this game had Drew Hall still been on our squad. He threw more games (and passes out of bounds) than Butch McRae. They should have made Blue Chips video game featuring Calbert Cheaney and Bobby Hurley vs. Shaq and Matt Nover. Good movie. Better win.