gatorade
Are Athletes Not Enough for Gatorade?
I’m honestly not trying to drink the Hate-orade (I know too easy), but I really don’t understand this move. Why would Gatorade do this campaign? What was its objective? To gain urban credibility? To launch a new bottle with the Big “G”? Why does Pepsi Company just seem to think think a refresh is in order across the board? Don’t get me wrong, I’m all for experimentation on the design and advertising tip. But I just don’t see this one at all. And that’s even as a big fan of the JabbaWockeeZ (big enough at least not to have to look it up to spell it) and spoken word poetry (on Saturday nights past you couldn’t find me at the club, you could find me watching Def Poetry Jam on HBO on my couch…I wasn’t a grouch/ I was awaiting De La Hoya / Because even though I’m an Irish Jew I look Latino / Ja Rule baby!). I put it out to Twitter and got pretty much all negativos:
Here’s the pillar spot, which incorporates athletes at least (and comments are split 50/50)…
And Drink Plenty of This
That’s right. Apple Gatorade. If there was going to be any sneaky smuggling back into the U.S., it was going to be with this product. Note: there’s really no other way to smuggle than sneakily, but I’m giving a shout out to my sneaky steals in bball games as well as to John Turturro in Mr. Deeds, whose sneakiness was constantly being underestimated. I bet he and Liam probably drank a bunch before rolling too. So this, and the Pomelo flavor, kept me going during my tour of the city. The ultimate electrolaxative. Perfect for a hungover morning. Sorry, but it’s true. Photo: Gatorade Manzana in Patio Bullrich mall.