El Gaffney

Happy 30th Anniversary, Mom and Dad

Last night my beyoncé, sister and her new husband took my parents out for dinner to celebrate their 30th anniversary. We hit up Plein Sud, which was on the radar since it’s pretty new to our neighborhood and Ed from Top Chef D.C. runs the kitchen. The meal was quite tasty. You can’t go wrong with flatbreads, mac and cheese and ham, skirt steak and souffle, though, can you? I guess if Tom C. is tasting you can. But our amateur palettes were “more than satisfied.” (Yes, that’s a My Cousin Vinny reference. By the way, IMDB lists the tagline for that movie as “Rambo. Terminator. Indiana Jones. Vinny Gambini.” Really?)

I didn’t open this new post window to talk food or film; I did so to (more publicly) recognize and congratulate my parents on this amazing milestone in their (our) lives. They’re an example in so many ways – one of which is their love for and commitment to each other. Thank you both, for everything.

This seemed like a much more important story today than “What your brand can learn from Kanye Tweets as New Yorker cartoons.” But, if you’re into that, friend me on Facebook.

Tags: family, food

World’s Greatest Dad / LI’s Best Hypnotherapist

Unfortunately, there’s only so much room on a coffee mug. Otherwise, CafePress would be receiving a new order. Hey-oh!

Image Credit

My dad has recently been nominated in “The Best of Long Island 2010″ poll in the “Best Hypnotherapist” category. Rather than ask you to vote for him blindly though, I’ve decided to share a little bit about him with you…and then later in the post I’ll ask you to vote for him (Best of –> Health & Wellness –> #12 –> Dr. Vincent Gaffney, if you don’t want to read on). Here goes:

My father quit smoking through hypnosis a month before before I was born. One session and tapes. (Cassette tapes—now CDs and MP3s—that can be customized to help keep people on track and learn to practice self-hypnosis.) And he hasn’t touched a cigarette since.

He clearly has a reason to believe in the effectiveness of hypnosis. More general than this personal experience, however, my dad has always believed in the power of the mind to impact people’s lives. He’s taught me through conversations and, more importantly, by example that positive and focused thinking lead to positive actions and accomplishment.

It is all starts with the desire to change something for the better (e.g., quit smoking, lose weight, stop procrastinating, manage stress, fly on plane, etc.). This is non-negotiable. I’ve always admired that the first question my dad asks a new client is if they truly want to do/not do ‘x’. If they’re still on the fence, he kindly asks them to return when they’re ready to take control of this desire (and resulting behavior). Specifically, he works with the subconscious and conscious to change individuals’ directives to what they really desire and reinforce these new positive directives, respectively.

Over the years he’s helped countless people make the changes they’d never been able to make before. Whether they attempted cold turkey, countless diets and/or in some cases seeing a psychologist, the past is what it is. And when they come to see him, as he says, “There is no try; there’s just do.”

It’s not just a challenge for his clients. He holds himself to the same principle. This is the way he approaches his life and how he’s achieved his goals. This was his approach when he was an administrator at a middle school in Spanish Harlem and when he started his career teaching special education. This is how he was able to better the lives of his students and how he’s been able to provide more opportunities for my sister and me.

Now to answer the obvious first question: Has he ever hypnotized me? Nope. Then how do I know he’s any good? Because if commits even a tenth of a percent of the energy to improving their lives that he commits to me and my family, he’ll help them too. Boom.

So, while you may care to cast your vote differently for a World’s Greatest Dad competition, hopefully you don’t have a personal connection to anyone else in the running for LI’s Best Hypnotherapist.

Therefore, please go to Long Island Press Best of Long Island 2010.

- Click on Health and Wellness.
- Scroll down to #12 “Best Hypnotherapist”
- Check: Dr. Vincent Gaffney, Huntington

And while you’re there and if you’re so inclined, please also scroll to #21 “Best Acupuncturist” and vote for his business partner: Ronald Sandoval, Huntington.

Please note that while there’s no slashy award in this competition, I’ll always see him as a dad-slash-hypnotherapist and not other way around. But, as you can see below, his style is versatile…

Tags: family, new york, polls

Vote.

The message is simple. The period is intentional. The action is critical.

As someone who has voted in every election since legal—even registered when living in Minnesota to vote in the 2006 Congressional races—I’ve always viewed the action as a civic duty. I’m pretty sure that’s how it was taught in school. This is the first time I see voting as an opportunity, as a privilege. Not only am I reminded by my non U.S. citizen friends living here, who would (insert hyperbole here) to vote, but also I couldn’t be more excited to be part of something so big. Sure voting has always been a national activity. But it’s never felt so historic or made me feel connected nationally and globally.

For that matter, it’s never made me feel so close to my family. I’m out on Long Island today to cast my vote along with my immediate family members. This election has certainly been a global event, but it has also been a family affair. For a year at least, we have had discussions and debates (during the Democratic Primaries mostly), we have swapped stories of local politics, and we have sent countless emails and links to each other.

We have come together. We have rallied around Barack Obama. Of course, we want change. But we have chosen to believe in and invest in Hope.

I said once a few months ago, “McCain makes me want to hide. Obama makes me want to help.” I’ll admit that’s a bit dramatic. Yet, the sentiment still holds true. While McCain has based much of his campaign on the kind of fear that makes me want to look out for my own best interests, Obama has reminded us that we’re all in this together. He has called upon and inspired many individuals already to take greater responsibility for making (and actions to make) our communities better places to live and our country (once again) a symbol of progress, adaptability, respect and possibility. I think each would be a capable President; however, only one candidate has shown himself to be a thoughtful, steady and visionary leader. That’s what we need in the U.S. and the world.

I can’t wait to cast my vote for Barack Obama.

Tags: family, obama, vote

As Discovered On Long Island

This weekend I headed back home to Long Island to spend the Passover holiday with my family. I took that LIRR (the train, for the non-NY-ers) on Friday night and was pleasantly surprised by the fact that my mother had made one of my favorite meals (non-Jewish, since Passover started Saturday), Corned Beef and Cabbage. (Yes, it’s so good it deserves capitalization.) Not that you care, but Saturday I hit up a nice run around the neighborhood in order to make myself feel better about the amount of food I was going to consume at our Seder. Brisket, Cornish Hen, Matzo-stuffing and of course, my mom’s (from grandma’s recipe) famous Matzo Ball Soup. (Yes, still capitalized for tastiness and grammatically correct because we don’t mess with the gefilte fish.) Hagaddah (prayer book) sponsored by Maxwell House—and watch me tie this back into advertising now:

The publication of its Passover haggadah by the Joseph Jacobs Advertising Agency beginning in 1934 made Maxwell House a household name with many American Jewish families. This was a clever marketing strategy by owner Joseph Jacobs, who hired an Orthodox rabbi to certify that the coffee bean was technically more like a berry than a bean and, consequently, kosher for Passover. Maxwell House coffee was the first to target a Jewish demographic, and the haggadah continues to represent a synthesis of American and Jewish interests.

After gorging ourselves, we went back to the living room and relaxed—this time to something other than Pope TV—and brainstormed the big evening event. Predictably, we found our way to Fandango, picked Forgetting Sarah Marshall, went and didn’t regret our decision for a minute. Heavy Recommend for my weight at the time and level of enjoyment. That’s all I’m going to say. I don’t want to spoil any amazing scenes, cameos or one-liners. Go see it.

One of the other benefits of going home—besides eating like a king, suburban running, getting out of the city and generally spending qt with the fam—is picking up some new reco’s and ideas from each of them. (Hence, the “As Discovered” rather than “As Seen” post title.)

1. How I Met Your Mother (Sis reco): I’m sure many of you are reading this and wondering how it is possible I’m only catching onto this in its third season. I’m sure others are thinking I jock (yeah, I was back on Long Island) Jason Segel. Hopefully there are a few of you whom are looking for a sitcom to get into and I just tipped to view. Because it’s fantastically current and insightful. Who doesn’t love NPH. (No, that wasn’t a question.) Especially since he now blogs Doogie-style. Who doesn’t love a good Canadian viral success like Robin Sparkles. (New video features the Beek from Dawson’s Creek.) I want your life!

2. Cash Cab (Dad reco): I only saw a couple episodes of Cash Cab: After Dark (where the prizes are greater because it is later), but was sold. All the talk of surprise and delight recently, this is a show that delivers (even if some of the cab-goers are pre-screened). A general knowledge trivia show that starts the second you get in the cab and ends when you reach your destination (unless you get three strikes and the boot out in NYC) with a host, Ben Bailey, who as a comedian has the perfect sense of humor for it.

3. Limoliner (Mom reco): It’s a 28-passenger silver shuttle that goes to and from the Hilton NY and Hilton Boston with business-friendly wi-fi, outlets, news TV channels in headrest and reclining leather seats as well as complimentary snacks. Though none of us have actually taken this service yet, I may give it a shot on Thursday as I head to ROFLcon. Who’s coming with me?

Tags: brands, family, holidays

Getting My Holmes On, Holmes

You see…but you do not observe

-Sherlock Holmes (Scandal in Bohemia)

As a strategist/planner, you can always count on finding a good quote for a presentation from Sir Arthur Conan Doyle’s most famous creation, Sherlock Holmes, or his trusty sidekick, Dr. Watson. Yet, my interest in him and these stories began to develop back when my father and I would watch “The Adventures of Sherlock Holmes” (Granada Television production) starring Jeremy Brett on A&E. I’ve continued to dabble in this passion since with the video box set, the Complete Works in book form, The Rivals of SH, and some treasures I’ve found on my father’s book shelf like this:

My parents bought me a handmade chess set with SH characters (Moriarty is “king” on the villains side) when we were in Cork visiting my studying abroad sister. Besides sending out a huge “Nerd Alert,” it serves as a frequent but quiet reminder that all I’ve been doing is dabbling in these (chess too, I was runner-up in our elementary school tournament – take that!) passions.

This weekend, however, I stumbled across The Sherlock Holmes Social Network on Ning. In fact, it was a planning world connection that brought me back into the world of the detective. Plaid posted its new site for Crayon where a guy named Scott Monty heads up strategy, who happens to have formed the group (among other Sherlockian things – podcast, blog, and journal). Cool coincidence, right? It also got me excited to finally dive right into this passion.

You dabble…but you do not develop.

-El Gaffney (Getting My Holmes on, Holmes)

Tags: family, ning, sherlockholmes