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	<title>El Gaffney &#187; choice</title>
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	<description>It&#039;s still a sweater!</description>
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		<title>Paradox of Choice</title>
		<link>http://www.elgaffney.com/2007/10/paradox-of-choice/</link>
		<comments>http://www.elgaffney.com/2007/10/paradox-of-choice/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 15:06:00 +0000</pubDate>
		<dc:creator>Seth</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[hiphop]]></category>

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		<description><![CDATA[Rob Fields makes some great posts on Marketing Pop Culture, a site I was reintroduced to by Chet&#8217;s blog this morning. Now this is a heavy one for a Friday, but incredibly interesting and worthy food for thought going into the weekend. We spend a lot of time considering/debating the  paradox of choice in [...]]]></description>
			<content:encoded><![CDATA[<p>Rob Fields makes some great posts on <a href="http://www.marketingpopculture.com/the_spark/">Marketing Pop Culture</a>, a site I was reintroduced to by <a href="http://www.chetgulland.com/">Chet&#8217;s blog</a> this morning. Now this is a heavy one for a Friday, but incredibly interesting and worthy food for thought going into the weekend. We spend a lot of time considering/debating the  <a href="http://books.google.com/books?id=ElQVdxAipZ0C&amp;dq=paradox+of+choice+means&amp;pg=PT1&amp;ots=fU5WLCP-H3&amp;sig=mRfh6Kdepa_i7IjdHoQF_m8mPgk&amp;prev=http://www.google.com/search%3Fhl%3Den%26q%3Dparadox%2Bof%2Bchoice%2Bmeans%26btnG%3DGoogle%2BSearch&amp;sa=X&amp;oi=print&amp;ct=result&amp;cd=1&amp;cad=legacy">paradox of choice</a> in our lives. In the marketing world especially. For less price sensitive consumers especially. For the rich and famous definitely&#8230;or not so.</p>
<p>In the video below, Jay Smooth tackles the current <a href="http://media.www.thehilltoponline.com/media/storage/paper590/news/2007/10/18/Editorials/T.i-Arrested.Cause.For.Yet.Another.Set.Back.In.HipHop-3042434.shtml">T.I. situation</a> by drawing upon what he&#8217;s learned from his involvement in helping youth at group homes. In doing so, he helps us understand the psychology of rappers. I&#8217;ll let him doing the talking &#8211; he&#8217;s incredibly in-touch and compelling &#8211; but highlight the part I found so interesting: When you go from having no options for so long, it&#8217;s harder to see all the options around you when you finally get them. So before writing off T.I. for his stupidity, consider this:</p>
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