celebs
Are Athletes Not Enough for Gatorade?
I’m honestly not trying to drink the Hate-orade (I know too easy), but I really don’t understand this move. Why would Gatorade do this campaign? What was its objective? To gain urban credibility? To launch a new bottle with the Big “G”? Why does Pepsi Company just seem to think think a refresh is in order across the board? Don’t get me wrong, I’m all for experimentation on the design and advertising tip. But I just don’t see this one at all. And that’s even as a big fan of the JabbaWockeeZ (big enough at least not to have to look it up to spell it) and spoken word poetry (on Saturday nights past you couldn’t find me at the club, you could find me watching Def Poetry Jam on HBO on my couch…I wasn’t a grouch/ I was awaiting De La Hoya / Because even though I’m an Irish Jew I look Latino / Ja Rule baby!). I put it out to Twitter and got pretty much all negativos:
Here’s the pillar spot, which incorporates athletes at least (and comments are split 50/50)…
Getting Young Latinos to Vote
An example of how an organization targeted the Hispanic Youth market online.
I’ve been meaning to post this video (below) for a couple of weeks now since Gonzalo Perez of Motivo Insights showed it at an ESPN off-site. It’s been online since May, so I’m already late to this party. But isn’t that the Latino way! (Don’t worry that’s not whitey speaking out of turn; he and another speaker confirmed this was not just a stereotype that day.) Anyway, Voto Latino teamed up with Declare Yourself to get young (18-29) Latinos involved in the voting process (first and foremost, by getting them to register to vote). This, one in a series of videos, is the result:
“La Pasion De La Decision” definitely seems to resonate with the members of this audience, who embrace their hybrid Hispanic-American lives. They no doubt feel a connection to Telenovelas (whether they grew up with them or through their parents/grandparents) but likely think they are just as over the top as their non-Hispanic counterparts/friends. The message doesn’t get lost in the spoof, IMO, and benefits greatly from the story being played by Wilmer Valderrama (of whom, I’m an unashamed supporter) and Rosario Dawson (of whom, I’m certainly not ashamed fan). Also check out episode 3, for a cameo by Craigslists’ Craig Newmark.
Te sigo amando.
Inbox of Immaturity (2): My 100th Post
Well, it’s monumental for me, so keep it to yourself or I’ll go off like the Louis Vuitton Don. It’s only fitting that post numero one hundred is an Inbox of Immaturity post (even if I did have to EL fudge the formula (you like that?) to make it so. Saw this the other day on a site that I stumbled upon called thisisgoingtobebig through yobroitsmelitty, and from the moment this video started I knew it would be a gem (and perfect for this weeks IOI). Without further a do, enjoy “Internet People,” Internet people.
Update 1: My buddy Jake just posted a link (on our xanga board) to one of the most hardcore pranks I’ve ever seen in real life. Perfect for this post.
Update 2: Just realized Aki posted yesterday…so I’m late (he’s too quick). But gotta show him love anyway since if it wasn’t for him I probably would have started blogging a lot later too.
Inbox of Immaturity
Back from Likemind this morn, I feel energized to get the IOI back in gear after missing last week.
It’s been a minute since I hit up this site for an image, so wanted to give some love.
Over one week later, peeps are still talking about Daft Punk, so I thought I’d hit you all off with the full version (it’s an MP3 file to download) of the Keyspan Park show and one of DP in Wisconsin in ‘96 sent over to me by Jimmy, who reports for Maxim and Blender.
Crazy Bruce’s Liquors has got nothing on Flea Market man - remember it’s just like a mini-mall. Nor can he compete with Crazy Eddie - the electronics store where the prices aren’t the only thing that’s insane.
The Japanese have a great video for potty training. We can also thank Tokyo (and Aki) for this Storm Trooper boogie.
Tracking studies are usually not this fun. Thrillist hit me off. Otherwise, you may want to go searching for the ladies - we know know these two were invited.
And finally, Tay Zonday is back and will apparently be opening for Girl Talk in Minneapolis on my bday (Oct. 5). Make sure you peep the John Mayer Remix he did for Best Week Ever and the Matt Damon nonsense with Jimmy Kimmel is quite funny as well.
Inbox of Immaturity
As I hit an unsuspecting young lady sitting on the step outside my apt with the door this morning, I knew it would be an immature Friday. Just like the iPhone line up a few weeks ago, Harry Potter had a line wrapped around Broadway from the Barnes and Noble on 17th waiting anxiously for the new book. Meanwhile, VH1’s bestweekever.tv catches us up on the celeb gossip.
Like last week another great but very different mashup: House Of 1,000 Muppets
May I present to you the AMI - St. Louis loves three things, baseball, beer, and b-mustaches. After all, it is “home to the world’s largest mustache, the SL Arch.” (Thanks Jake)
A pretty awesome music video starring some ex-Nickelodeon stars on Leland’s blog
A kind of sad story but appropriate ad placement for Shaq’s new reality show.
An regression for Dunkin Donuts SoBe drink. (I drink D&D too. I used to wear corduroy pants.) Check out the new Naomi Campbell spot directed by Zach Braff as well. From Hill Holiday.
Finally, Phillipines Prison Thriller. They do Sister Act as well.