El Gaffney

Beer Ad Me

Now that I’m working in the beer category, I’ve been on the search for best advertising practices in this space. Of course Dos Equis is still getting a lot of love, and I recently posted about Heineken’s stunt in Italy. I’ve always liked Carlsberg’s slogan – “Probably the best beer in the world,” and Carlton Draught’s “Very Big Ad.” More recently, I think what Mother did for Stella with “Up There” is pretty darn sweet. And, as far as we all know, Bros Icing Bros was completely unsanctioned by Smirnoff.

Needless to say, when Dan in our London office put me on to this move by Andes beer in Argentina, I was feeling it. An idea that’s obviously limited in its real-world experience reach, but has gained a massive reach through the content created around it. Red Bull-style. Enjoy responsibly.

Any other interesting examples for me?

Tags: ads, beer