Sports
Everyone’s Favorite Super Bowl Game
After focus groups prevented me from playing The Bachelor’s Rose Ceremony Game on Monday night and Lost bingo on Tuesday night, you better believe nothing’s getting in the way of my (sub-par) Super Bowl boxes on Sunday night.
As you can see, Charles and I have an uphill battle going into the game. But he’s a lucky dude and there are 9 ways to win. For those wanting to play along, here are the deets:
$20/box / 1st quarter - $150 / Half-time - $300 / 3rd quarter - $150 / Final - $1100
Additionally, the “four touchers” of the final score box will get $50 each and reverse score wins $100.
So start your own tomorrow at work or with your party on Sunday. Or just root for me.
Introducing The Group of Death
In anticipation of the 2010 World Cup draw this Friday, we’ve worked with ESPN to put together a fun little thing for football (soccer) fans…
We’ve created a heavy metal band called The Group of Death.
Inspired by the most hardcore group of the World Cup draw every four years and with the goal of entertaining football fans across the world. See the band’s one-sheet below for more info.
As most of you know, we’re constantly producing things with ESPN at W+KNY — for its sports properties (e.g., NBA on ESPN Shaqtus), shows (SportsCenter Duck) and media (ESPN.com Answers). Shit, I was going to say “I rarely share…” but instead I added links.
Anyway, the reason I wanted to post about the GoD is because it’s one of those ideas that usually get left behind for the main campaign, for the big stuff. Whether it’s too far removed from the ultimate objective (selling something), the immediate objective (need to focus everything on one main idea) or the more easily measured objective (ratings). Whether it seems too rushed to execute or too risky. Whether there’s just not enough money because producing 3 TV spots is the priority. Or whatever. An idea like this often never sees the light of day.
Props to ESPN for allowing us to bring The Group of Death to life. They had to be comfortable with the fact that this idea is not about promoting its coverage of the draw and is not meant for the sports fan masses. It’s about being present on the is the most important day for fans until the tournament starts on June 11, 2010 and doing something interesting/exciting/authentic for avid football fans.
Specifically, this idea is meant to capitalize on the fact that when the draw comes out, fans want to know two things: (1) where their team (or teams) are placed and (2) what teams are in the most difficult group - The Group of Death. It’s one of many ways we’ll be trying to build a relationship with sports fans leading up to the World Cup. And we got off to a good start yesterday when “The Gaffer” (no relation) unboxed us on EPL Talk.
Hope you enjoy it. Make sure to check out the songs on the music tab within the Facebook page (IMO it’s the best part). Come through Nevada Smiths around 5PM on Friday for the live concert. Leave a comment if you want me to save you/bring you/send you a t-shirt - I’ve got a few extras to give away.
Hey Sports Fans, Happy Monday
A little something we (W+K NY) cut together for ESPN from our 15 years of “This is SportsCenter” commercials. (Yes, it could have been a lot longer.) Hope you like it.
What I’m Getting Into This Morning
A non-typical post but I’m waiting for movers - so why not?
We Love You So
(Lauren Epstein passed this on a while back)
(Phil Chang posted on Facebook earlier this week but I can’t get enough)
And this
(Not just because of the mention in “Motherlover”)
What Disintermediation?
Sorry for the big, grown-up word in the subject of this post: I learned it in business school…when I read about business school…in a book. (reference DirecTV “Charge More”)
Yesterday afternoon I saw a tweet from ESPN RISE asked if anyone had questions for Donald Faison of Dr. Turk on Scrubs fame. I posed: Best hairstyle in sports? Look at Lawrence’s head. It’s da bomb! Cause I’m keepin’ it real. Cause I’m keepin’ it real. (reference Clueless script)
Well, today he responded to me (right after dirtydave998):