El Gaffney

What I’m Getting Into This Morning

A non-typical post but I’m waiting for movers – so why not?

TrueHoop

We Love You So
(Lauren Epstein passed this on a while back)

(Phil Chang posted on Facebook earlier this week but I can’t get enough)

And this
(Not just because of the mention in “Motherlover”)

Tags: moving

Ads, Brands, and ESPN: A Presentation

I just returned to the office from giving a guest lecture at Columbia University’s Graduate School of Business. The audience was first-year students in Professor Ansari’s Marketing class, which is part of their core curriculum. That means, they have to be there whether or not they give two hoots about this fuzzy stuff. And at 9AM, at that. However, I must give credit to the class – they were surprisingly awake and engaged from the get-go, and they asked very smart questions. All A’s, I say. (Unfortunately, I have no power to do such a thing.) So thank you to them, Prof Ansari, W+K, and ESPN – nothing makes up for lack of new thinking better than some “This is SportsCenter” spots. Thanks to the blogosphere and plannersphere, from whom I’ve learned (and stolen) much to make this presentation. And thanks to my parents, who as educators themselves, have instilled the importance of, and inspired the passion for, teaching. (Yes, I know it’s only a presentation, not an acceptance speech for an award show.) Enjoy and please feel free to share your thoughts in the comments or on SlideShare. I’d like that.

(Note: Many of the slides contain hyperlinks to videos. Also, I have no idea why that clip art heart shape would upload properly. But I’m done trying since it’s not relevant to the pres. Plus, it’s only getting further away from Valentine’s Day.)

UPDATE: Many people have told me they need the VO with this or even the notes, and unfortunately I don’t think there’s a way to upload it with them. But in the absence of each, I must clear up just one misconception – I’m not feeling that State Farm spot creatively or strategically. Of course I understand that it was just to get the NFL sponsorship across; however, I used this slide to make the point that advertising is not the end game – that it must serve the brand, connect to your memories of the brand, etc. In hindsight, that was probably not the best example or title of that slide for those reading it. Thank you, Clay, for bringing it to my attention considering I got the idea to use when he and an ex-colleague bashed it on the same day.)

Tags: ads, b-school, brands, espn

The Fast and The Fleeting?

As Sean recently pointed out, I’ve been becoming more attracted to fast. Specifically, I’m interested in how people (and organizations made up of motivated and empowered people) are using speed to shape culture, build brands, and grow businesses. It started quite a while ago but thanks to a recent string of personal/professional experiences such as ESPN’s Olympics ad and Obama Baton, it’s right in the middle of my radar.

So you won’t be surprised that after last week’s historic election, I found two examples of crazy quick turnarounds particularly sweet.

First, after returning from hologram world (CNN’s set), will.i.am released this video the day after the election:

Second, the guys and gals over at South Park were completely topical with this episode, which aired less than a week after the election. From the article:

…their production team redefined the concept of timely scripted television entertainment. Talk about a turnaround! Even if Parker and Stone produced much of it in advance, the episode didn’t just acknowledge President-elect Barack Obama’s momentous win – it included specific references to Election Night, among them Obama’s destined to be historic acceptance speech.

Now the questions are around the effectiveness of producing and launching these fast-to-market (-media) content. For example, many are wondering: How fast will it be forgotten?

Tags: obama, southpark, will.i.am

Blog Action Day: Running Homeless

Today is Blog Action Day, an annual event (in its second year) where bloggers post about the same issue on the same day to “raise awareness and trigger global discussion.” Exactly a year ago, bloggers united to bring the environment to the web’s attention. I wrote about greenmail, my friend Kim’s green-tip-filled e-mails (which she’s still doing). This year the topic is Poverty.

We are allowed to interpret the theme as we see fit, which could have been a bit of a daunting task. However, I was excited that a thought immediately popped into mind about what I should write. Last night while watching CNN election coverage (which is pretty standard these evenings), I noticed a promotion to Vote for the CNN Hero of 2008. It gave a quick look at a few of the nominees, one of whom caught my full attention.

It was Anne Malhum, the founder of Back on My Feet–”a non-profit organization that promotes self-sufficiency of Philadelphia’s homeless population by engaging them in running as a means to build confidence, strength and self-esteem.” (I’m sure great care was taken in crafting that mission statement, so wanted to use her words.) Anne would pass a homeless shelter every morning on her daily run, and one day an idea stopped her in her tracks. What started as one small running club has become so much more (at 5 shelters in just 15 months) without losing its core principles of discipline (that running can show you what your capable of) and community (that life’s a lot easier when you don’t go at it alone). She doesn’t provide food or shelter, rather shoes, structure and support to the homeless. And she provides inspiration for all of us.

What a great coincidence that I saw this last night. Read more about her great story here.

Tags: action, blogactionday, blogging, nonprofit, poverty

Obama Baton: We’re Just Faster

It’s hard for big companies (and agencies) to compete with the speed of inspired individuals.

While the examples are certainly focused on politically-motivated people, I think the same is pretty much true for most organizations. It’s hard to be nimble. It’s scary to launch and learn. It takes a lot of constant monitoring and hands on responding.

This week has been a solid one for Obama Baton. Just over two weeks since the original idea was had, we’re building momentum and an audience of supporters, many of whom are following on Twitter and joined our Facebook groups for New York and Chicago. We’ve also received some really nice shout-outs.

Yet, when it comes to the spreading of an idea, we can’t even compare to “That One”. Within a day of the second Presidential debate—when McCain referred to Senator Obama using the term in quotes—this site was live and selling “That One” gear. They recognized the meme immediately when they heard it, and now their Facebook page already has over 21,000 fans.

My final example (not to be confused with the final countdown – via @lilmissjen) of a person compelled to create by Barack has got to be Mike Cuffe with The Obama Experiment – via @darrylohrt. And though it may have taken longer than the above creations from idea to execution, he has promoted his work with a video of art speed painting.

Lastly, I want to wish good luck to Kevin, who will be running the Chicago Marathon this Sunday with Obama Baton. Thanks everyone for your support. Please continue to pass it on.

Tags: Friends, marathon, obama, obamabaton, running, viral