Getting down at my sister's wedding

I didn’t open this new post window to talk food or film; I did so to (more publicly) recognize and congratulate my parents on this amazing milestone in their (our) lives. They’re an example in so many ways – one of which is their love for and commitment to each other. Thank you both, for everything.

This seemed like a much more important story today than “What your brand can learn from Kanye Tweets as New Yorker cartoons.” But, if you’re into that, friend me on Facebook.

Feliz año nuevo! (I’m not going back for an upside-down exclamation point. Sorry.)

But that’s not what this post is about. Well, it kind of is. I have been inspired by some blogging buddies to put some of my resolutions out there for critique, improvement, encouragement and/or to give others ideas since that’s what they’ve given me. Pay it forward. Man, that’s an emotional movie. Haley Joel Osment. Kevin Spacey. Helen Hunt and JBJ (as her alcoholic ex-husband).

Anyway, it’s great to be back from this…

Palmas del Mar, Puerto Rico

Seriously, though, I’m feeling re-energized both professionally and personally and am excited for 2010. (I’m going with twenty-ten, by the way.) And, as I mentioned, have decided to post five resolutions that have been floating around my mind over the last couple of weeks.

1. Blog Once A Week – First things first, I poppa freaks all the blogging. Okay, stream of consciousness may be part of it (as you may have noticed reading up to this point), though I plan on censoring myself a bit to make sure I’m coherent and my posts are fun to read (or at least tolerable). Long story short, this blog is approaching it’s fourth b-day and I’ve never really had a plan for it nor have I forced myself to post on a weekly (even monthly basis). I’m pretty sure I need a full post to outline the first point, but I can confidently say I need to post more. I enjoy writing and sharing (thoughts, not food or toys). So here’s the start.

2. Get Five Mentors – Michael K. is definitely responsible for this one. He surrounds himself with smart people with diverse experiences and seems to be constantly tapping their brains. He is, and his plans are, better for it. Right, Mike? I’ve had the fortune of meeting and working with some incredible people at this point in my life and have lost touch with too many. I need to identify and reach out to a handful of them as well as (hopefully) reconnect and start conversing with them more regularly.

3. Wake Up Early to Work Out Twice A Week – Thanks go out to Kevin for this one. He’s trying to run a 5K and become an early riser. For years I’ve talked about working out in the mornings because (1) I sleep pretty late as it is, and (2) It’s hard to motivated to get to the gym after a long day of work. It hasn’t happened. So this year I’ve got even less excuses. I’ve got a partner (my girlfriend) and a gym/pool in my building. Tuesday’s yoga. Thursday’s swimming. Tomorrow is the first test.

4. Develop Three Skills – This is a work in progress as I cull a bunch of my initial thoughts into a shortlist. It can be learning to do something completely new (e.g., boxing or cooking) or growing/reviving a current (stagnant) ability (e.g., Spanish or dancing). (Yes, dancing.) If anyone has any suggestions in NYC for any of the four listed, I’m all ears.

5. Get Better at Managing Money – This is a big and scary one. And that’s why I didn’t put it into the “skills” list and give myself an out. I hate thinking about and talking about money. But I’ve reached a point in my life where my hate (and guilt) for disliking (being overwhelmed by) money has surpassed the hate of money. It’s debilitating. I’ve realized I need to take control of my personal finances ASAP. (Don’t worry I’m not in any financial trouble.) This is something I’m thinking about sharing what I learn (about everything from saving to investing) or creating a business around.

I finished with a less tangible one and want to add one more to the mix. It is to meet more bloggers in-person. A couple years ago, I was more committed to meeting online acquaintances offline and want to challenge myself to do step that up this year – even if it’s reconnecting with blogging friends. So please stop by and say hi. All the best in this new year.

Image Credit

My dad has recently been nominated in “The Best of Long Island 2010″ poll in the “Best Hypnotherapist” category. Rather than ask you to vote for him blindly though, I’ve decided to share a little bit about him with you…and then later in the post I’ll ask you to vote for him (Best of –> Health & Wellness –> #12 –> Dr. Vincent Gaffney, if you don’t want to read on). Here goes:

My father quit smoking through hypnosis a month before before I was born. One session and tapes. (Cassette tapes—now CDs and MP3s—that can be customized to help keep people on track and learn to practice self-hypnosis.) And he hasn’t touched a cigarette since.

He clearly has a reason to believe in the effectiveness of hypnosis. More general than this personal experience, however, my dad has always believed in the power of the mind to impact people’s lives. He’s taught me through conversations and, more importantly, by example that positive and focused thinking lead to positive actions and accomplishment.

It is all starts with the desire to change something for the better (e.g., quit smoking, lose weight, stop procrastinating, manage stress, fly on plane, etc.). This is non-negotiable. I’ve always admired that the first question my dad asks a new client is if they truly want to do/not do ‘x’. If they’re still on the fence, he kindly asks them to return when they’re ready to take control of this desire (and resulting behavior). Specifically, he works with the subconscious and conscious to change individuals’ directives to what they really desire and reinforce these new positive directives, respectively.

Over the years he’s helped countless people make the changes they’d never been able to make before. Whether they attempted cold turkey, countless diets and/or in some cases seeing a psychologist, the past is what it is. And when they come to see him, as he says, “There is no try; there’s just do.”

It’s not just a challenge for his clients. He holds himself to the same principle. This is the way he approaches his life and how he’s achieved his goals. This was his approach when he was an administrator at a middle school in Spanish Harlem and when he started his career teaching special education. This is how he was able to better the lives of his students and how he’s been able to provide more opportunities for my sister and me.

Now to answer the obvious first question: Has he ever hypnotized me? Nope. Then how do I know he’s any good? Because if commits even a tenth of a percent of the energy to improving their lives that he commits to me and my family, he’ll help them too. Boom.

So, while you may care to cast your vote differently for a World’s Greatest Dad competition, hopefully you don’t have a personal connection to anyone else in the running for LI’s Best Hypnotherapist.

Therefore, please go to Long Island Press Best of Long Island 2010.

- Click on Health and Wellness.
- Scroll down to #12 “Best Hypnotherapist”
- Check: Dr. Vincent Gaffney, Huntington

And while you’re there and if you’re so inclined, please also scroll to #21 “Best Acupuncturist” and vote for his business partner: Ronald Sandoval, Huntington.

Please note that while there’s no slashy award in this competition, I’ll always see him as a dad-slash-hypnotherapist and not other way around. But, as you can see below, his style is versatile…

Seriously though, I have no idea how my buddy found probably one of the most ballin’ versions of me out there. I wish I could claim this as an alter-ego (Stefan style), but I can’t. Introducing: Seff tha Gaffla.

Crower
(noun, verb)
To cry in your shower because you live in a crowded metropolis and don’t want your roommates/neighbors to hear you. Often after tough meeting, or Oprah.

Ex: Deena had watched “The Notebook” with her roommates before, but it had been a brutal day at work and she needed to crower before dinner.

In case you still don’t understand or need some crower assistance…

I know this is making the rounds through some other NY agencies right now, but in case you haven’t seen it, it will make your Wednesday morning. I initially thought this and the Shiba Inu puppy cams popularity must be an attempt to escape our economic realities (addicted to cute); however, Capuchine has been going strong for two years.

Once upon a time… from Capucha on Vimeo.

Just so you know, I can’t wait for next October. My birthday party will be old school, let’s go to the movies to see Where The Wild Things Are?

A little over 4 and a half months ago, I started training to run the NYC Marathon for MS. A little over three months ago, I sent my first email asking for donations with two (connected) goals:

Raise $3,450 and Run the race in under 3 hours and 45 minutes.

I’m beyond happy to report that we beat both these goals. You helped me reach a total of $5,242.20 and a time of 3 hours 25 minutes and 15 seconds. That’s almost $2K more and 20 minutes less than I had hoped for! (Just wanted to give you all a chance to pat yourselves on the back, and give me a chance to show off my “3 on the AP Test” math skills :))

Thank you so much to:
Vince and Ila Gaffney, Megan Gaffney, Larry and Linda Fields, Craig Addeo, Carolena Deutsch-Garcia, Hara and Michael Cohen, Steve and Patti Cohen, Howie and Cathy Stein, Phyllis and Jarrett Pikser, Patricia Marchese, Kerri Holt, Jeff Stein, Lauren Cochran, Eric Rattner, Adrian Ho, Brean Cunningham, Jeffrey Greenblatt, Laith Kalamchi, Michael Rubinfeld, Jess April, Stephanie Redlener, Andrew Tchabovsky, Hara and Michael Cohen, Matt O’Laughlin, Robert Nelson, Lisa Michel, Kirsten Shiroma, Eric Friedman, Kim Nguyen, Jeff Friedman, Jason Brupbacher, Steven Krammer, Sherri and Jeff Feinman, Ron and Diane Kaufman, Matthew Jung, Mark DiMassimo, Paul Garvey, Zach Lev, Eric Mishlove, Tom Theys, Erica, Dave and Noah Ellenbogen, Barry Blyn, Jen Giroux, Eve Silverman, Jason Oke, Pete Brown, Justin Eshak, Michael Katz, Matthew Johnson, Steven Fields, Leah Zamkow, Donna and Ed Mishlove, Tori Greene, Marie Shadi, Lee Goldstein, Chad Blakenship, Kamila Prokop, Genna McKeel, David Buxton, Slyvan Garfunkel, Arthur Marino, Aki Spicer, Noah Brier, Evan Schepps, Sarah Saline, Sean Cox, Toby Daniels, Jonathan Stein, John Dooley, Jonathan Marshall, Ian Young, Christina Verdeschi, Annemarie Cullen, Einat Korman, Aaron Perlstein, Gary Van Dzura, Alex Sagol, Rich Weinstein, Sarah Park, Jonathan Eshak, Brian Flax, Jessica Rowlands, Annie O’Rourke, James Hochleutner, Mara Kelly, Alain Sylvain, Adrian Heney, Michael Page, Virginia Scoza, Irene Binder, and Brian Morris.

So how did it go? Well, I woke up at 5AM to go the ferry. I got on the ferry to Staten Island. I started in Staten Island and crossed the Verrazano Bridge. I crossed the Verrazano Bridge to swallow the fly. I don’t know why…Okay, I’ll stop. But suffice to say, I had a great day physically, mentally, and emotionally. The conditions were fantastic that Sunday, though a bit chilly causing me—as you’ll see in pictures—to rock gloves for the full 26.2 miles. I got to see a handful of you lining the course, including my family, which provided that extra burst of energy and motivation to keep going. And for the majority of those miles I ran with a couple of new friends from the Run MS team, Fred and Andrew. These guys kept me inspired, entertained, and honest. I had a tendency in training runs to get a little too speedy for my own good, and as you can see here my pace was pretty consistent for the entire race at 7:49.

I don’t have any glamour shots by Deb or anyone else, but I did take some screen grabs of some photos taken by the hired pros on November 2nd. (Don’t underestimate my sneakiness, Brightroom.) I put them into a little video for your viewing pleasure. Enjoy:

UPDATE: I received quite a few emails asking how long it took me to put that together. The answer: Less than 20 minutes – the bulk of which was spent taking screen grabs of my race pictures. I used Animoto, a free service that allows you to make a customized slide show video (with your own uploaded images and music). It also enables you to import the video into YouTube straight from their site. Check it out.

We are allowed to interpret the theme as we see fit, which could have been a bit of a daunting task. However, I was excited that a thought immediately popped into mind about what I should write. Last night while watching CNN election coverage (which is pretty standard these evenings), I noticed a promotion to Vote for the CNN Hero of 2008. It gave a quick look at a few of the nominees, one of whom caught my full attention.

It was Anne Malhum, the founder of Back on My Feet–”a non-profit organization that promotes self-sufficiency of Philadelphia’s homeless population by engaging them in running as a means to build confidence, strength and self-esteem.” (I’m sure great care was taken in crafting that mission statement, so wanted to use her words.) Anne would pass a homeless shelter every morning on her daily run, and one day an idea stopped her in her tracks. What started as one small running club has become so much more (at 5 shelters in just 15 months) without losing its core principles of discipline (that running can show you what your capable of) and community (that life’s a lot easier when you don’t go at it alone). She doesn’t provide food or shelter, rather shoes, structure and support to the homeless. And she provides inspiration for all of us.

What a great coincidence that I saw this last night. Read more about her great story here.

Clay + Kevin + the rest of the Hustlewood team have been working their butts off, Giorgio (can’t resist the Zoolander reference) and have managed to get a site up and running (can’t resist the pun) in less than ten days. We’re still revising it and will likely continue to do so over the next week (if not more) as we learn what’s working and discover opportunities to enhance the experience. What that means is making the idea and call to action more clear and compelling, the blog portion more interesting and useful, and the pieces (Twitter, Flickr, Facebook NYC & CHI, etc.) work more seamlessly and effectively together.

As I said in my last post, we’re trying to be as transparent and inclusive in building this idea (and we hope, movement) as possible. We’re using our blogs and now the blog on obamabaton.com to do so. (Please comment over there with any Obama Baton-specific thoughts you have.) And we’re learning quite a bit along the way. But we’ve still got a long way to go—a couple of marathons at least—before Barack wins on November 4th. So please visit the site, show your support, and Pass It On.

Since Clay kicked it off by making a bad-ass video titled “How To Wireframe”, I figured I’d follow up with another “How To” post. Definitely got aggressive with the title, but creating a movement is the goal. Let’s begin at, well, the beginning.

The inspiration: Very simply, Barack Obama. I, like many of you, have been moved by our Democratic Presidential candidate. I credit him with building broad interest in politics. But more importantly (knowing that interest would have grown given dissatisfaction with Bush and our current economic crisis), I credit Barack with generating true enthusiasm about our future. I’m in Paul’s camp of believing in the power of the Hope message. We both understand it hasn’t been proven to stir people to action quite like fear. Even so, it took him through the primaries and continues to motivate many of us to do something…including me.

What’s great is a ton of people have take action—whether at the grassroots or national level, whether in the art community or celebrities or youth, whether working within his campaign or outside of it. Yet, ‘wanting to do something’ is where I’ve been for months, and I get the sense that I’ve not been alone. Until last week, September 24th, when I had an idea worth sharing:

I show you this screen grab from my GChat conversation with Clay for two reasons. First, because it’s always interesting (at least for me) to see ideas in their birthplace (i.e. napkins, sketch books, PowerPoint, etc.). Second, because sharing an idea makes it that much more likely to come to life. in this case, Clay and his Hustlewood team were the fire-starters, the catalysts for action. A special thanks to Kevin for the work he’s been doing here designing our above logo and soon-to-launch site.) Third, because sharing also makes your idea better from adding others’ thoughts or just clarifying your own. The next line in that convo was “let’s do barackbaton.com – with virtual baton to sign, hold design competition…” As you can see, the name has changed (initially called Barack Baton – those who know me know I love me some alliteration) and the idea has become more focused on real life interactions.

Getting the right people on board (especially people with skills/passions, other than writing which you can tell by the length of this email is the area I enjoy most) was key. Additionally, I’m getting some other parts in place such as:

1. Developing a voice for Obama Baton before and after the site launches. I’ve, unsurprisingly for those in the ad world, decided on Twitter. Had been looking into Yammer but have to stay where my people are.

2. Creating a face for Obama Baton and showing the faces of its supporters. For this, I’ve gone to Flickr. Take a peak at the logos, which we’ve made available to take, as well as some shots of my family with the baton. Which brings me to step 3.

3. Buying the physical batons. On a tight time-line, this was a bit harder than expected given I was looking for blue batons specifically that were not made of cheap plastic. After unsuccessful trips to Sports Authority, Modell’s, Paragon and Jack Rabbits in Manhattan, I finally found a couple nice aluminum ones at Super Runners Shop in Huntington, NY and was able to get them engraved at Things We Remember at Walt Whitman Mall.

4. Building a community for Obama Baton supporters and runners in New York on Facebook. Chicago coming very soon.

That’s that for the next hour at least. More to come as we run full speed forward. Hope you found that interesting. Now it’s your turn. Follow Obama Baton, Take Photos and tag them “obamabaton”, and/or Join the Obama Baton group. Or comment here.

Perfect time for an update. Well, to be honest, tomorrow would probably be the perfect time given it will be exactly two months. But since I can’t guarantee there will be time write this post tomorrow, I’ll say today is the perfect time to write and tomorrow is the perfect time to read it. I’m glad we were able to compromise. Wait, but then I wonder if I should change that first line to address the many readers (double digits at least), who have better things to do than read this on Labor Day. At least those New Yorkers, who have been blessed with a beautiful one for tanning and barbecuing. (Okay, “blessed” is a bit much). And especially those people, who’ll be headed back to an office with a desk in it with a computer on it that they’ll be sitting in front of all day tomorrow. Or is it today? Tuesday? You there? Here?

Exhausted yet? Confused perhaps? I promise there’s a complete sentence. In the future. The update:

Since I (officially) started training on July 15th, I have run approximately 130 miles. That includes everything from my first 4 miles with the Run MS crew on that Tuesday night to yesterday’s 10K (6.2 mile) Nike+ Human Race, a global race which I ran solo on the West Side Highway and in which I’m currently placed 2936th (out of how many I’m still unsure). My longest distance has been a little over a half marathon, so I’m going to have to step up the mileage in September in order to have a nice taper toward mid October. That means stopping drinking and wearing white pants. (I don’t know which will be more difficult!)

In addition to training, I’ve raised $3,345 for the National Multiple Sclerosis Society—only $105 short of reaching my total goal. And with 2 months left, while I’m hesitant to explain why I chose $3,450 as my initial target (fine, it was because I’m aiming to finish the marathon in under 3 hours and 45 minutes), I’m less hesitant to shoot for a new fundraising goal of a nice even $4,000.

That’s right. Four large. (I think that’s what large stands for but if not, just refer back to the four thousand dollar figure.) Before running at that goal, I want to thank all the people who have helped me to (just about) reach my (old) donation pledge:

Jess April, Stephanie Redlener, Andrew Tchabovsky, Hara and Michael Cohen, Matt O’Laughlin, Robert Nelson, Lisa Michel, Kirsten Shiroma, Eric Friedman, Kim Nguyen, Jeff Friedman, Jason Brupbacher, Steven Krammer, Sherri and Jeff Feinman, Matthew Jung, Mark DiMassimo, Vince and Ila Gaffney, Paul Garvey, Zach Lev, Eric Mishlove, Tom Theys, Larry and Linda Fields, Erica, Dave and Noah Ellenbogen, Barry Blyn, Jen Giroux, Eve Silverman, Jason Oke, Pete Brown, Justin Eshak, Ron and Diane Kaufman, Michael Katz, Matthew Johnson, Steven Fields, Leah Zamkow, Donna and Ed Mishlove, Tori Greene, Marie Shadi, Lee Goldstein, Chad Blakenship, Slyvan Garfunkel, Arthur Marino, Phyllis and Jarrett Pikser, Aki Spicer, Noah Brier, Evan Schepps, Sarah Saline, Sean Cox, Kamila Prokop, Genna McKeel, Steve and Patti Cohen, and David Buxton…so far :)

Once again, I really appreciate all of your support. It’s both touching and motivating. Almost as motivating as my new “Power Song” (which may or may not have been featured recently on The Hills – don’t judge):

For anyone else wanting to make a donation and see their name in the bright shining lights (read as: text) of this blog, you have plenty of time. Just click on this link to donate.

Thank you.

Yesterday, my buddy Matt and I submitted an idea we’ve been working on quite a bit (especially lately) to American Express’ Members Project. If you haven’t heard of Members Project, it is a contest in which people can submit their ideas that make a broad positive impact as well as rate, discuss and vote on all the submitted ideas. We would love if you would take all three of the latter actions (rate, discuss and most importantly VOTE – all caps is my latest punctuation faux pas). The entry deadline has passed unfortunately for those interested (though fortunate for us, since we don’t need any more competition than the other ~1200 ideas in contention).

The voting deadline is September 1st. The top 25 projects advance to the next round, and the top 5 get some serious cash money. (Eat your words, Wilmer. And then go volunteer.) We would sincerely appreciate your support by voting and if you’re so compelled passing this post or this information—

1) Please log into: www.membersproject.com (Yes, you have to be an Amex Cardmember, which is definitely a bit annoying. Hopefully you are already and have a login.)
2) Search for: CKGW4D (HourMission: Volunteering Made Easy)
3) Click: “Nominate This Project”

—to your friends, family, do-gooders and do-baders you know (we’ll get them out of guilt).

Here is the widget I’ve downloaded from the site. Click on the blue hourmission link within it to go vote. (Punctuation is self-censored at this point.)

And for those interested in more info, here is a brief presentation we put together a while back:

Lastly, if you’re still with me, here is a sneak peek at the new logo we’re working on with the extremely talented John Cornette:

Hope you found that interesting. Hope you have been inspired to vote (if not get your ass in gear to volunteer). No better way to end than with a rhyme.

P.S. Any feedback on the idea is greatly appreciated. Thank you all so much.

This is definitely not living up to the “Plethora of Marketing Ideas” blog subtitle…unless you see something I don’t. But I know there’s a new business idea in here somewhere. I’ve had tons since the first wedding-related event I attended this year—my buddies’ joint bachelor party in Vail, CO in March. Unfortunately, I don’t think there’s a single one that would be profitable. (So Web 2.0 of me.) But I’ll have time to keep thinking during my 5 more weddings (and countless surrounding events) this year.

So the two aforementioned guys with the co-bachelor party have gotten married. The weddings have been worth the cost (see above considered post title endings). I think you’ll agree after seeing one quick video from each.

Kiran and Sheetal’s Wedding in Mahwah, NJ:

Rubes and Dre’s Wedding in Washington, DC:

If you couldn’t tell, most of my friends love to dance. (And yes, there have been a few business ideas focusing (on) that passion alone.)

Back to the point: Today, after work, I officially kick-off my training for the NYC Marathon with the NYC Chapter of MS. I decided to Run MS for a few reasons, which I will talk more about in future posts. The first of which is quite honestly that I wanted to run the marathon and thought running for a charity/cause would be a win-win. I would get guaranteed entrance (after being rejected a few years back) and the organization would get a dedicated champion of its cause. (Jen was also an inspiration for this.) When I got to Wieden, I saw that one of our pro bono accounts was the National Multiple Sclerosis Society. I was extremely interested in working on this account for two reasons. The first of which was to offset my not helping the world in advertising guilt. The second was a lot less selfish—my friend’s mother has had the disease and in recent years had to fight harder against it. Therefore, I wanted to help by both learning and doing. And I’m proud to say that NMMS has recently become a client of mine.

Please check out My Personal Donation Page. As you can see, I have not started to raise money yet. (The 100 spot was what I dropped initially to get the spot in the race.) And as you can also see, my goal is to raise $3,450. 3 G’s (not to be confused with the iPhone 3G) is the bare minimum and I don’t want to be someone who is thought of as doing the bare minimum when it comes to fundraising for a great cause or wearing flair. But the amount is not arbitrary; it correlates to the time I hope to finish the marathon in – 3 hours and 45 minutes. I ran my first and only marathon (Twin Cities) in October of 2006 in just under 3:48.

While this seems like a conservative goal, three minutes is a lot to cut in running even over the course of 26.2 miles and the temptations and running routes in NYC are greater and lesser, respectively!

So all that said, you’re going to be hearing more about my training and about MS. And I’m going to be asking you (hopefully not harassing) for some support in the form of cash money (PayPal or checks) until November 2, 2008. Starting, well, now if you feel the urge. Thanks for reading everyone. More to come.

Rather than embed each of the now 4 videos central to this rivalry, I’ll just link to them and describe the history as best I can to get you up to speed.
1st: Ice T disses Soulja Boy on DJ Cisco’s UrbanLegends Mix Tape it gets posted on YouTube by RealTalkNY.net
2nd: Soulja Boy comes back at Ice T through a webcam and posts it on his site iSouljaBoy.net and YouTube
3rd: Ice T responds to Soulja Boy through a video taken in his home by RealTalkNY.net which then gets posted to YouTube
4th: Soulja Boy makes this animated video as a response to Ice T

Whether you agree with T that SB single-handedly killed hip-H-O-P is not important to me. (Rhyming, as always, is!) I’m more interested in how it highlights the digital divide. That is, this conflict seems to really capture the new school vs. the old school mentality not only towards hip-hop but also towards the new digital mindset. This is more than merely the comfort with using Web 2.0 technologies such as YouTube (or as Ice T calls it, “the YouTubes” and such); it is the way that the collaborative nature of the Internet changes our way of thinking and acting.

Sure, Soulja Boy gets in a few jabs on Ice T like calling him older than the Internet (I don’t even want to know what he thinks of John McCain’s age). Sure, he calls out Ice T based on the things he finds out about T from Wikipedia. Sure, he looks straight into his webcam to make the video and does so with friends around. But more importantly, the Web helps him see the world as a place where we can all win. He doesn’t see the hip hop game as a zero sum game. In fact, we probably have a better chance if we collaborate with others. We actually have an even better chance if we involve our audience, our fans. He redefines the competitive set. He believes in the power of coopetition.

As a Gen GuY and GalYs on the edge of X and Y (see sidebar with links), I feel we are in a unique position to empathize with both sides. We have an ability to understand Ice T’s gripes and Soulja Boy’s retort quite naturally. We feel disappointed by Soulja Boy’s lack of respect and lack of command over the English language as well as by Ice T’s lack of appropriate language and lack of constructive feedback (mentorship or solution). Most of all, though, we want to bridge the digital gap through better, more constructive and instructive communication. On- and off-line.

We’re down for whatever. Holla!

Anyway, for those hoping I’d reveal some deep, dark, light, juicy, and/or funny secrets now, I’m sorry to disappoint you. (Though I have shared my real given name with the few who have emailed me “Hello El…”) I have been remiss in updating about my participation in the Age of Conversation since here in March. Once again, it’s a collaborative book—mostly bloggers participating as you’ll see below—with proceeds going to Variety, the Children’s Charity. And it’s due to be released at the end of August.

I’ve linked to the entire 270 co-authors in my first post, so I thought here I’d show some love to the 20 contributors to my chapter, which is all about keeping secrets and, I’d imagine given my submission, privacy and sharing. I’ve never met any of this crew IRL (In Real Life) and I’ve only exchanged online words with one (Scott Monty about Sherlock Holmes), but I’m sure they wrote up some enlightening—dare I say, revealing—pages. So without further ado, I wanna give a shout-out to:

Bob Carlton , Colin McKay, Daria Radota Rasmussen, Darryl Patterson, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Jeroen Verkroost, Joanna Young, Julie Fleischer, Matt Moore, Phil Soden, Rob Mortimer, Ron Shevlin, Scott Monty, Scott Townsend, Steve Portigal, Tim Mannveille, Troy Worman, and last but not least Veronique Rabuteau

I’m really interested in what compelled each member of this smaller group to choose this topic from a list that included marketing manifestos, moving conversation to action, accidental marketers, and marketing failures, amongst others. I, for one, wrestle with how much of my personal life I share online. I wouldn’t call it a struggle, but I definitely realize my lack of complete openness when failing to fill out my interests in my Facebook profile or post video from my best friend’s wedding, for example. I’ve seen a decrease in how many services or communities I’ll register for. I’ve seen an increase in my use of things like Twitter and Tumblr.

These (surface) inconsistencies made me interested enough to write on this topic. Who knows maybe some of my “Keeping Secrets” colleagues will drop by (after seeing the link) and let us in on their quick story.

In closing, I Believe It’s Butter. Thanks Fabio.

The publication of its Passover haggadah by the Joseph Jacobs Advertising Agency beginning in 1934 made Maxwell House a household name with many American Jewish families. This was a clever marketing strategy by owner Joseph Jacobs, who hired an Orthodox rabbi to certify that the coffee bean was technically more like a berry than a bean and, consequently, kosher for Passover. Maxwell House coffee was the first to target a Jewish demographic, and the haggadah continues to represent a synthesis of American and Jewish interests.

After gorging ourselves, we went back to the living room and relaxed—this time to something other than Pope TV—and brainstormed the big evening event. Predictably, we found our way to Fandango, picked Forgetting Sarah Marshall, went and didn’t regret our decision for a minute. Heavy Recommend for my weight at the time and level of enjoyment. That’s all I’m going to say. I don’t want to spoil any amazing scenes, cameos or one-liners. Go see it.

One of the other benefits of going home—besides eating like a king, suburban running, getting out of the city and generally spending qt with the fam—is picking up some new reco’s and ideas from each of them. (Hence, the “As Discovered” rather than “As Seen” post title.)

1. How I Met Your Mother (Sis reco): I’m sure many of you are reading this and wondering how it is possible I’m only catching onto this in its third season. I’m sure others are thinking I jock (yeah, I was back on Long Island) Jason Segel. Hopefully there are a few of you whom are looking for a sitcom to get into and I just tipped to view. Because it’s fantastically current and insightful. Who doesn’t love NPH. (No, that wasn’t a question.) Especially since he now blogs Doogie-style. Who doesn’t love a good Canadian viral success like Robin Sparkles. (New video features the Beek from Dawson’s Creek.) I want your life!

2. Cash Cab (Dad reco): I only saw a couple episodes of Cash Cab: After Dark (where the prizes are greater because it is later), but was sold. All the talk of surprise and delight recently, this is a show that delivers (even if some of the cab-goers are pre-screened). A general knowledge trivia show that starts the second you get in the cab and ends when you reach your destination (unless you get three strikes and the boot out in NYC) with a host, Ben Bailey, who as a comedian has the perfect sense of humor for it.

3. Limoliner (Mom reco): It’s a 28-passenger silver shuttle that goes to and from the Hilton NY and Hilton Boston with business-friendly wi-fi, outlets, news TV channels in headrest and reclining leather seats as well as complimentary snacks. Though none of us have actually taken this service yet, I may give it a shot on Thursday as I head to ROFLcon. Who’s coming with me?

Last night I hit up the pre-PSFK-conference drinks thought-up by Noah and Faris. I got to meet F-bomb for the first time (which was a treat), shoot the shit with Jason (which was a treat), chill with some other acquainfriences (I know I’m off my term-coining game) living here, and meet a handful of others. And lots of those introductions and friendships were made and over the past year and a half or so have been developed because of this site right here.

So it’s fair to say, last night I got a reminder that this blog is still a great catalyst for meaningful interactions. For me, the snippets of interestingness may happen over on Tumblr (for now), but the most interesting conversations are still happening in person and good, old-fashion blogging still works wonders for making those connections. Maybe it’s that the blog (unlike Tumblr) allows comments—even if not used, it says I’m open to hearing what you think. Or maybe it’s that bloggers share a mutual respect for the process (the ups and downs, freedom and captivity) that we all go through when writing a post, deciding to post…even deciding to keep posting somewhat regularly. I, for one, don’t necessarily apply “are you just creating more noise?” filter to my Tumbles (or Tweets) like I do here. (Sure, that’s debatable.) And though it may sound weird, I like that this platform is not as easy as it could be and not as conducive to my on-the-move lifestyle. That becomes the proof that I’m committed to it.

Wow, that last part felt like I was on a “Does Blogging Matter?” panel. Jealous that-I’m-not-over-at-the-conference much! Let’s go New York.

You see…but you do not observe

-Sherlock Holmes (Scandal in Bohemia)

As a strategist/planner, you can always count on finding a good quote for a presentation from Sir Arthur Conan Doyle’s most famous creation, Sherlock Holmes, or his trusty sidekick, Dr. Watson. Yet, my interest in him and these stories began to develop back when my father and I would watch “The Adventures of Sherlock Holmes” (Granada Television production) starring Jeremy Brett on A&E. I’ve continued to dabble in this passion since with the video box set, the Complete Works in book form, The Rivals of SH, and some treasures I’ve found on my father’s book shelf like this:

My parents bought me a handmade chess set with SH characters (Moriarty is “king” on the villains side) when we were in Cork visiting my studying abroad sister. Besides sending out a huge “Nerd Alert,” it serves as a frequent but quiet reminder that all I’ve been doing is dabbling in these (chess too, I was runner-up in our elementary school tournament – take that!) passions.

This weekend, however, I stumbled across The Sherlock Holmes Social Network on Ning. In fact, it was a planning world connection that brought me back into the world of the detective. Plaid posted its new site for Crayon where a guy named Scott Monty heads up strategy, who happens to have formed the group (among other Sherlockian things – podcast, blog, and journal). Cool coincidence, right? It also got me excited to finally dive right into this passion.

You dabble…but you do not develop.

-El Gaffney (Getting My Holmes on, Holmes)