El Gaffney

Obama Baton: We’re Just Faster

It’s hard for big companies (and agencies) to compete with the speed of inspired individuals.

While the examples are certainly focused on politically-motivated people, I think the same is pretty much true for most organizations. It’s hard to be nimble. It’s scary to launch and learn. It takes a lot of constant monitoring and hands on responding.

This week has been a solid one for Obama Baton. Just over two weeks since the original idea was had, we’re building momentum and an audience of supporters, many of whom are following on Twitter and joined our Facebook groups for New York and Chicago. We’ve also received some really nice shout-outs.

Yet, when it comes to the spreading of an idea, we can’t even compare to “That One”. Within a day of the second Presidential debate—when McCain referred to Senator Obama using the term in quotes—this site was live and selling “That One” gear. They recognized the meme immediately when they heard it, and now their Facebook page already has over 21,000 fans.

My final example (not to be confused with the final countdown – via @lilmissjen) of a person compelled to create by Barack has got to be Mike Cuffe with The Obama Experiment – via @darrylohrt. And though it may have taken longer than the above creations from idea to execution, he has promoted his work with a video of art speed painting.

Lastly, I want to wish good luck to Kevin, who will be running the Chicago Marathon this Sunday with Obama Baton. Thanks everyone for your support. Please continue to pass it on.

Tags: Friends, marathon, obama, obamabaton, running, viral

Natalie Knows…

How I feel right now…yes, I’m torn.

Last night when catching up on some industry porn at Agency Spy, I made it to a post entitled, The Best Ad We’ve Seen In Forever. That piqued my interest. Here it is:

My reaction was a mix of “Awesome-I’ve seen this before-Love that Toyota didn’t have to tag it-I’ve seen this before somewhere else not just Nessy spot-Leeroooyyy Jeeennnkins-Awesome.” Yes, I immediately made the connection to this YouTube classic and the comments showed that I wasn’t the only one. But unlike me, they didn’t say awesome; they called it a “complete rip-off.”

Between this and the recent rip-off claims against Sony Bravia’s Bunnies, I have had to take a step back and figure out what I believe in the space of creativity. I don’t think there’s no such thing as an original idea solves it, and I don’t thinking going back to Kindergarten rules (it’s simple, don’t steal!) adds anything to the debate. Nor does it help me understand why I’m annoyed at Sony and not Toyota. In my mind, both are equally obvious in their connection to the original.

Note: I’m not saying blatant in copying but obvious in where they drew inspiration. Thus, I’m basing my case mostly to the source of inspiration and the rights each source has to what they have to what they’ve created (in other words, this isn’t ‘Nam there are rules).

In Sony’s case it’s artists (Kozyndan) who makes their living creating art and has rights to it whereas in Toyota’s case it’s a gamer (Ben Schulz) who recorded some silliness and put it up on YouTube.

However, what I’m realizing as I’m writing is that I’m actually reacting to lying. I don’t really give a shit about the line between being inspired by and stealing. I just don’t believe them (Sony/Fallon/Passion Pictures). If they’d come out and say “we’re created something that drew inspiration from a variety of sources, one of which is Kozy and Dan just like Kozyndan is inspired by things (Hokusai) created by others,” I’d have more respect for them. If Toyota is asked about their new spot above and claim originality, I will be equally as angry.

Ultimately, I think both companies/agencies should be honest and involve inspirer’s from the get-go. If Toyota had reached out to Ben, involved him in the process—creating more, new, better, deeper content as well as links to his viral video—and compensated him fairly for it, they would see a greater ROI for it.

Guess I’m not so torn anymore…just waiting for Toyota to not to lie.

Tags: honesty, toyota, viral

Freestyle Walking

I thought this was a well-known “sport.” But when I showed some people my pics from San Diego recently, they thought I was a perv that randomly snaps shots of teenage boys. So to clarify and educate…

From Wiki:

The art of freestyle walking (loosely related to Free Running) is a means of self-expression and creative interaction with one’s environment. Many of the practitioners of this art form (or sport, as some consider) excelled at the sport by freestyle walking to find more full involvement with their otherwise routine surroundings. Freestyle walkers use leaps and air moves, clever footwork, dance or any non-traditional walking movement. Today, many practitioners view it as the act of rollerblading or skateboarding without the skates or board.

Here is the image referenced above of freestyle walking in action:

Note I was actually running when I took this picture. I’m not the first to say that running is a great way to get acquainted with a city, especially a new one (and it was my first time in SD). But back to the freestyle walking – in case you want to get schooled, here’s its most prestigous University. See we don’t just game and blog. Such a great example of creative activity or active creativity. Or just living fun. I love this stuff.

Tags: freestyle, running, sandiego, teens, walking

Erasing the VMAs from Memory

Last night – 9/9 at 9PM so you couldn’t forget – MTV put on its annual Video Music Awards. For the first year ever, it took place in Las Vegas at The Palms (home to a great Real World season, and more recently, one of the worst revival ideas they’ve had bringing the same cast back to Sin City). And the only reasons I note the location are (1) Because MTV did so a couple thousand times during their pre-show: “It’s so obvious,” “The perfect place for the VMAs,” “How amazing an idea!” (No, that was not posed as a question – it was not open to debate.) AND (2) Maybe it’s the only legitimate excuse for putting on probably the worst award show production I’ve ever seen (and sadly enough, sat through for a few hours).

Vegas may have been a little too much of a distraction for organizers and artists because from the very start, it can only be described as a trainwreck. (And even if that’s an unoriginal description, I promise you it’s accurate.) I will not spend time talking about the disappointment that was Britney’s performance. Watch it here – before lunch if you’re smart. It really should have been show-stopping.

She was followed up by an awkward Sarah Silverman, of whom I’m a huge fan and who may have been creating this uneasiness as a genius comic device – but other than a few sweet zingers (“if Amy Winehouse isn’t Jewish, someone should tell her face” and “isn’t it so cute how 50 Cent is still alive”) it was really an uncomfortable two minutes (feeling like 10).

Then other than a pretty ridiculous (in a good way) performance by Chris Brown, I don’t really know what happened. And I didn’t black out. The presenters seemed equally confused. Fergie wasn’t there to receive the Best Female award and Shilostache La Buff thought Ludacris was going to come up and accept it for her – which seems insane given the category even if he was responsible for the verse that was responsible for getting anyone to fork over 99 cents for Fergalicious.

Honestly, I really don’t know who won anything other than the guys with eye liner in the Friends and Enemies suite. Timbaland’s really the only dude who has his shit together, so maybe he should be called The Maestro. Peep the Twittering I did last night of some of the most noteworthy occurences. And note, none of them had to do with category winners. Of course, MTV “knows” that people tune in for the celebrity drama, fashion, lifestyle. But maybe it’s time to rethink that because even if setting Britney up for failure was the “buzz-building” idea all along, they may lose their audience (as well as artist support). (Though there’s no substitute for hearing JT say play more damn videos while on stage with The Hills girls.)

Kanye’s complaining of course that he didn’t win anything or get to perform on the main stage, but he really should be happy he didn’t have any part in the “main” production. The suite shows were the only source of originality and slightly interesting and lively musical excitement. Now I can focus my attention on a truely intelligent marketing scheme…Kanye vs. 50, and tomorrow’s release of both their albums. A rivalry which hopefully won’t get violent like this one, which I’m calling Rocklee 2.

Tags: mtv, rants, vmas

A Note About Transparency

Back at Fallon, I wrote a post about how my understanding of Pharrell’s authenticity was called into question.

I concluded with the point that though I’d started replacing “Authentic” with “Transparent” (when it came to how a company should behave), it was less of a choice and more of an imperative.

A few weeks ago I was reminded of this fact—that you can’t hide the truth—when I read this story about one of my favorite shows, Man Vs. Wild. Long story short, Bear Grylls, who had become a relative hero to me and my crew by surviving/making his way out of isolated/ treacherous environments/situations (lots of slash-ies like Fabio), was discovered to be staying at hotels, getting help and consultation, etc. Basically, he was not doing what the show claimed he was.

You can get a sense from this video which I stumbled upon this weekend (forgot where).
There’s no denying Bear’s still a badass, but I have not watched an episode since. He lost my trust and even though the show promises to be “completely 100% transparent” from now on (and to go back and edit past episodes based on the truth), I will be turning my attention to (or DVR to record) Survivorman or Iron Chef or some other show like The Hills, which hasn’t lost my trust. Strangely, this happening has not negatively affected my view(ership) of the Discovery Channel.

But either way, remember: In this transparent world, you may only get one shot at honesty.

Tags: authenticity, manvswild, realitytv, transparency