About
I started this blog as a way to keep my family and friends up to speed on my adventures in Minneapolis. I wanted to make sure they wouldn’t forget about me…and I wanted to make sure someone called 911 in case I froze at an unheated bus stop. (I didn’t.) Plus, I was traveling a lot to South America in the winter time, so I wanted them to be jealous.
At that point I had an outlet for work-related posts on Fallon’s original planning blog. (Thanks Aki for showing me the ropes.) But then I moved back to New York and no longer had a place to talk about ads and planning and stuff like that.
So now, over three and a half years later, it’s a pretty random assortment of personal and professional observations, thoughts and endeavors. It allows me to write things other than briefs and love letters, and it doesn’t limit me to 140-characters. (I’m on Twitter!)
If you’re looking for friendship, say hi on Facebook.
If you’re looking for some networking action, hit me up on LinkedIn.
If you’re looking for a bio to put at the end of a new business pitch presentation or something, just copy and paste this:
Seth is a Strategist at Adweek’s 2008 Global Advertising Agency of the Year, Wieden+Kennedy, where he works with ESPN and Nike. Previously he was a planner at Deutsch, Fallon and DiMassimo on companies ranging from Starwood Hotels to Olympus cameras, Travelers insurance to Nestlé Purina dog foods, Joseph Abboud fashion to Duvel beer as well as helped market The Islands Of The Bahamas with its Ministry of Tourism. All this after winning his first job (yes, winning) by working and sleeping at the office during a competition called Account Executive Survivor (picture The Apprentice with no budget).
Seth graduated cum laude from Georgetown University’s McDonough School of Business in 2003, where he played varsity tennis, club soccer, and interned at consultancy, Kotler Marketing Group. He has been a guest lecturer on advertising for MBAs at Columbia University’s GSB (pres here) and at his alma mater (pres here). Seth enjoys writing, The Bachelorette, USMNT soccer, the Internet and running.
Thanks for visiting.