El Gaffney

About

A look at the life of a guy on the old edge of Generation Y…a Gen GuY. (There’s more rhyming and term-coining where that came from.) Now let me get all Jimmy from Seinfeld on you.

Seth is a brand strategist at Adweek’s 2008 Global Advertising Agency of the Year, Wieden+Kennedy, where his primary client is ESPN. Previously he worked at Deutsch, Fallon Minneapolis and DiMassimo on companies ranging from Starwood Hotels to Olympus cameras, Travelers insurance to Nestlé Purina dog foods, Joseph Abboud fashion to Duvel beer. He even got to help position and create communications for The Islands Of The Bahamas’ Ministry of Tourism. Not bad considering he actually won his first job (yes, won) by working and sleeping at the office during a competition called Account Executive Survivor (picture The Apprentice with no budget).

Seth graduated cum laude from Georgetown University’s McDonough School of Business in 2003, where he played varsity tennis, club soccer, and interned at consultancy, Kotler Marketing Group. He has been a guest lecturer on advertising for MBAs at his alma mater and is also an Alumni Admissions Interviewer there, with which comes no actual power except to scare the living daylights out of prospective students who are smarter than he. Seth enjoys writing, public speaking and traveling (and is proficient in Spanish), is a pop culture (and reality TV) junkie and runner. As a native New Yorker, he is looking forward to running the NYC Marathon this November for Run MS. (Click here to donate.)

Now, until I can get some professional shots done with “Shades of Gray” or “Lasers” background, here’s the “coolest” photo of me I’ve got: