Carl Sagan: MadMan

(via Bud Caddell)

When I was growing up, I used to get so excited watch Cosmos with my father (amongst other things like Jeremy Brett as Sherlock Holmes). Now I watch Jersey Shore and Project Runway. Whaaaaa happened? That’s going to take a bit more soul-searching than I’m prepared to do now. As a planner, I’ve certainly wielded a few of Sherlock’s great quotes to make a point, or explain what I do. Can I get a “When you have eliminated the impossible, whatever remains, however improbable, must be the truth.” That’s not a question. So when I stumbled upon Cosmos’ “The Persistence of Memory” on the Science Channel my planner ears perked up… and my fingers got-a-typin’. Here are some Sagan sound-bytes for your mind (we still do alliteration like it’s nobody but our business)…and for external use at the risk of sounding like a jerk-off.

The units of biological evolution are genes. The units of cultural evolution are called ideas. Ideas have transported all over the planet. They reproduce through communications. They are selected by analysis and debate.

The number of bits to which we have access has grown dramatically… Direct communication among billions of human beings is now made possible by computers and satellites. The potential for a global intelligence is emerging. Linking all the brains on Earth into a planetary consciousness.

One thing will be clear about us: No one sends such a message on such a journey without a positive passion for the future.

I love this last one. I wish it was more true of our industry.

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Saturday, October 16th, 2010 Advertising, El Gaffney, TV

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