Comments on: The Fast and The Fleeting? http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/ It's still a sweater! Tue, 24 Jan 2012 15:43:59 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Reality Fiction hits politics « her Nature his Nurture http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/comment-page-1/#comment-255 Reality Fiction hits politics « her Nature his Nurture Fri, 14 Nov 2008 22:32:29 +0000 http://www.elgaffney.com/?p=573#comment-255 [...] calls out the inevitable ethical issues in today’s ever murky…err…ing picture of media. The race for “first” amidst an abundance of information has made fact-checking harder than ever [...] [...] calls out the inevitable ethical issues in today’s ever murky…err…ing picture of media. The race for “first” amidst an abundance of information has made fact-checking harder than ever [...]

]]> By: Seth Gray http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/comment-page-1/#comment-252 Seth Gray Wed, 12 Nov 2008 16:08:55 +0000 http://www.elgaffney.com/?p=573#comment-252 "short and long term impact." exactly! get it done quickly, but don't lose sight of where you'd like to be in a year or five. p.s. I'm a fan of blog posts that aren't all nice and buttoned-up. leaves room for discussion if you leave room for people to disagree. “short and long term impact.” exactly! get it done quickly, but don’t lose sight of where you’d like to be in a year or five.

p.s. I’m a fan of blog posts that aren’t all nice and buttoned-up. leaves room for discussion if you leave room for people to disagree.

]]> By: Seth http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/comment-page-1/#comment-251 Seth Wed, 12 Nov 2008 15:38:23 +0000 http://www.elgaffney.com/?p=573#comment-251 hey seth! i'm a little guilty of wanting to do a "fast post" before bed and wanting to round it out so it didn't become "check this fast shiz out." :) i don't think forgetting quickly is a bad thing if you (or your company) can continually build on the "it" to create a more lasting impression. however, i do think the "quick hit" has become sexy - the second a branded youtube video reached 100,000 views it's deemed a success. most clients and agencies wanted this to happen asap, so they didn't have to worry of course but also so they didn't have to monitor. and certainly, many have not thought out a plan for continuing connect with "the right" people. i almost posted "how fast will it disappear?" but i'm a firm believer that the web remembers. that is, will.i.am's first "yes we can" video has now be revived a bit and he + the cause have benefited from his follow up for new and repeat viewers. so, i don't believe we need to remember as long but i think we need to be reminded more often to have short and long term impact. hey seth! i’m a little guilty of wanting to do a “fast post” before bed and wanting to round it out so it didn’t become “check this fast shiz out.” :)

i don’t think forgetting quickly is a bad thing if you (or your company) can continually build on the “it” to create a more lasting impression. however, i do think the “quick hit” has become sexy – the second a branded youtube video reached 100,000 views it’s deemed a success. most clients and agencies wanted this to happen asap, so they didn’t have to worry of course but also so they didn’t have to monitor. and certainly, many have not thought out a plan for continuing connect with “the right” people.

i almost posted “how fast will it disappear?” but i’m a firm believer that the web remembers. that is, will.i.am’s first “yes we can” video has now be revived a bit and he + the cause have benefited from his follow up for new and repeat viewers.

so, i don’t believe we need to remember as long but i think we need to be reminded more often to have short and long term impact.

]]> By: Seth Gray http://www.elgaffney.com/2008/11/the-fast-and-the-fleeting/comment-page-1/#comment-250 Seth Gray Wed, 12 Nov 2008 15:01:49 +0000 http://www.elgaffney.com/?p=573#comment-250 hi fellow name-holder! some good points, and I like the idea of fast. IDEO uses "rapid prototyping." that's also the mindset of a lot (most/all?) of the web 2.0 companies. but that last question "How fast will it be forgotten?" implies forgetting quickly is a bad thing. If new things are coming out much more quickly, do we NEED to remember as long? Or will we continue to sort through all the other noise in our lives and pick out what's important to us? hi fellow name-holder! some good points, and I like the idea of fast. IDEO uses “rapid prototyping.” that’s also the mindset of a lot (most/all?) of the web 2.0 companies.

but that last question “How fast will it be forgotten?” implies forgetting quickly is a bad thing. If new things are coming out much more quickly, do we NEED to remember as long? Or will we continue to sort through all the other noise in our lives and pick out what’s important to us?

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