Anyway, I think we’re in agreement here. There’s no need to discount our product even if doesn’t always mean the end product. If all the windshield manufacturers started making sports cars, we’d be left with lots of great cars that do terribly in a wreck. And people would die. (okay maybe a dramatic example, just a little)

Anyway – on to the repost:

“I do think on some level we all want to be doers – which is why I like smaller agencies. Yeah, strategist might be in the title, but that gets boring as shit if there’s not some doing mixed in. There’s only so much pontificating you can do before you’ve argued yourself out of the right thing. And PS – you’ll never know for sure what the right thing is, we’re just making it a little more likely that it’ll be right. Bla, bla, bla…But it’s not now and won’t ever be quantifiable.

And as far as Jack (haven’t read the article yet), but I think you could say the same thing about teachers. Or Godin in the marketing sense. Or preachers if you swing that way. Or philosophers, etc. etc. There are people that exist to make other people better. Doesn’t mean that they can’t make things themselves, in fact, they’ll probably be better at inspiring others if they’re also doing things themselves. But it doesn’t mean the making people better part isn’t more valuable than the other part.”

Anyhow, I think the key issue for me has been the loooong cycle between “idea presentation” and “idea comes alive”. I suppose you could say… “see, son, this is Advertising, and this is how it works.” Some of the things that we’ve done… Obama Baton, for example, and to a lesser extent *so far* NWU, are so much more rewarding than any possible client work. But I suppose, some day, I’ll get that big win, where I finally convince a non-believer to sit up and pay attention, I’ll really feel good about what I’ve done.

Anyway, thanks again. I’ll have to come to NYC soon and we’ll discuss this a lil’ more.

- Clay