Do Day: Pic, Quote and Video

It’s a busy one and figured the help start-up shout-out would do for the Do Day, but thought I take a hot second to hook everyone up with a little mid-week motivation (or assets for presentations).

via katie

Brands have grown up using content to communicate.
But do we really need more content? Or are we tense enough as it is?
Perhaps there are other things brands could do, rather than adding to the ever-expanding infinity, to be entertaining or useful. To earn some attention.
Someone has to help alleviate all this tension.
Could the future of brands be in collation, curation, aggregation, dissemination, navigation, catalysation (insert other words that end in -ation of your choice here) – rather than traditional creation?

-faris articulating (or more appropriately, his articulATION of) something I’ve been thinking a lot about lately

via greg

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Wednesday, April 16th, 2008 El Gaffney

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