El Gaffney

KISS for Participation

What can I say, I’m a sucker for branded interactive sites. You keep it simple and let me personalize it, and I’ll engage (and often send). I’ve Elfed, Simpsonized, and Sweded myself in the past year. Last month I sent a holiday card from a robot thanks to Puma.

I’ve created my own BFD pizza in the past week (see below).

And today, I kept life sexy. (Note: There’s a very cool element where you can narrow down the inputs by age and gender.)

As we continue to explore ways to better measure the results of viral beyond visitors, views, “sends”, and friends, I thought I’d at least do my part to support the brands (and agencies) that are, as Bruce Dickinson would say, “exploring the space.” I may not have run to Office Max for binders lately but hopefully parents did. (It seems they’ve got some good results.) Now, I’ll order the pizza; you go get the K-Y.

Tags: brands, interactive

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